The printing and copying industry has the largest share in the news and publishing industry. It is one of the five “key tasks for industrial development” mentioned in the “Guiding Opinions on Further Promoting the Development of the News Publishing Industry” (hereinafter referred to as the “Guiding Opinions”). "Guiding Opinions" demands the development of the printing and copying industry, which will make the development direction of the printing and copying industry more clear and the method more clear. Recently, Luo Baihui, head of the International Die & Metals and Plastics Industry Suppliers Association, explained the measures to promote the structural adjustment of the printing industry.

The printing industry is an industry that depends on scientific and technological progress for development and upgrading. Therefore, to adjust the industrial structure, we must closely rely on technological progress. Luo Baihui believes that the domestic printing industry needs to track the latest developments in international printing technologies and processes and strives to apply key technologies such as digital printing, direct platemaking, high-speed multi-color sheetfed, web offset, gravure, flexo, and flexo printing, as well as new printing standards. Breakthroughs were made in other areas. We must start major projects such as digital printing and digital printing as soon as possible, focusing on key technologies such as inkjet digital printing, digital assets, direct plate making, digital proofing, and digital workflow, and spur technological advancement throughout the industry through major technological innovations. Faced with the status quo of digitalization, Luo Baihui said that the government encourages the development of new formats for digital printing, and on the basis of introducing, digesting, and re-innovating, it will accelerate the breakthrough in equipment autonomy. To guide foreign large-scale printing equipment and suppliers of raw and auxiliary materials to set up factories in the country, through localization, automated production, reduce costs and selling prices.

In terms of the printing quality supervision and management system, Luo Baihui believes that it is necessary to continue to formulate, revise and improve the printing quality standards, gradually align with international standards, and form a relatively complete printing quality standard system. It is necessary to supervise printing companies to organize production in strict accordance with quality standards, improve procedures for the supervision and testing of printing products, study and formulate procedures for inspection, inspection, inspection and inspection of purchases, production and shipment of printing companies, improve the functions of inspection agencies, and gradually improve the quality of printing enterprises, especially small and medium-sized printing enterprises. Level. We must continue to use print quality as the starting point to strengthen our supervisory role in the printing industry.

In the development of environmental protection printing, eliminating backward production capacity, first, the introduction of green environmental protection printing standards, through standard formulation and implementation work to promote the entire printing industry to enhance the quality level, structural adjustment, and achieve intensive development. The second is to focus on cultivating new products for printing and environmental protection, and to build a printing process that meets the requirements of environmental protection, energy conservation, resource recycling, and the use of environmentally friendly raw and auxiliary materials, prohibits the use of toxic side effects, reduces environmental pollution, and protects the people. Youth's health. The third is to eliminate the low-end production capacity of printing, to further improve the exit mechanism, specify the elimination criteria of technical equipment, quantify the elimination of indicators, and increase the elimination efforts. Strive to phase out a group of production facilities with backward technology, low productivity, and high resource and energy consumption within 3 years.

At present, the construction of a printing base is advancing, and the government is also conducting investigations and studies for the introduction of "Guidelines for Establishing a Printing Demonstration Base." Focusing on the construction of three printing industry belts in the Pearl River Delta, Yangtze River Delta and Bohai Rim, it will evaluate, integrate and control the printing parks that are under construction throughout the country, and promote the printing industry through policies, locations, resources, markets and technologies. The concentration of resources will guide the printing companies to intensive operations and increase their overall competitiveness.

In addition to building a printing base, the government also supports the development and expansion of key enterprises with independent brand products and strong market competitiveness. Guiding leading printing enterprises with advanced printing levels, prominent economic scale and benefits, and the ability to participate in international competition, and leading companies in the printing industry, specialized and supporting enterprises, and enterprises with related industrial chain advantages have become printing demonstration bases, cultivating and adapting to market demands. Specialized, refined, special, and new features of different printing industry clusters. Through the demonstration effect of the backbone enterprises, the scattered printing industry chain resources will be integrated to achieve a rational allocation of printing production capacity and promote the overall transformation and upgrading of the printing industry.

According to Luo Baihui, head of the International Mould and Hardware & Plastic Industry Suppliers Association, the total output value of the global printing market will exceed US$720 billion in 2011, and the total output value of the Chinese printing market will reach US$65.934 billion, accounting for the global printing market. 9.16% of the total output value.

The global printing market will show a clear "trend to the east" and the Asian printing market driven by China and India will grow strongly. As early as 2006, China had already replaced Germany and the United Kingdom as the third largest printing market in the world.

In the past decade, with the rapid economic development of manufacturers, China's packaging and printing industry has been growing at a rate of over 10%. In 2008, the total output value of China's packaging and printing industry reached 155 billion yuan, an increase of 10.71% compared with 140 billion yuan in 2007, accounting for 32.73% of the country's total output value of the printing industry. As of April 30, 2009, there were 101,857 printing enterprises in the country, of which 43,298 were engaged in the printing of packaging and decoration prints, accounting for 42.5%.

With the continuous progress of social economy and the development of China's printing and packaging industry, the market environment we are facing has also undergone earth-shaking changes. To sum up, it can be divided into five points: 1. "Low-carbon economy" has become the main theme; "Food packaging security" has become the focus of attention; 3, a number of relevant standards formally implemented; 4, cost pressures increase; 5, large-scale end-users require "high quality and low price."

Under such a market environment, the development of the “low-carbon economy” model, paying more attention to cost control, and paying more attention to packaging hygiene security have become the three major development directions of the packaging and printing industry in technology development. Under the background of “low-carbon economy”, low-carbon and environmentally-friendly products will be popular and will become the mainstream of the market. Luo Baihui believes that the packaging and printing industry should also shoulder social responsibility in the development of low-carbon economy. In addition, those technologies that can help packaging and printing companies reduce losses, reduce waste, and increase yields will be sought after and become the focus of investment in the coming years.

In Luo Baihui's view, offset online cold-stencil technology; web bronzing technology; fixed-length stretch composite printing to avoid laser seam technology; laser pattern imprint transfer technology and combined printing technology are the five technologies that are most worthy of attention in the field of paper packaging and printing.

1. Offset online cold stamping technology Traditional hot stamping requires a special metal hot stamping plate, which transfers the required hot stamping material to the surface of the printing material by means of heating and pressurizing. The speed is relatively slow. It is difficult to feed paper with hot offset. . Offset online cold-stencil technology is to paste the graphics and images that need to be stamped on the surface of the substrate through the adhesive under normal temperature conditions. The way to achieve this is to directly use the two units of the original offset press, a set of printing adhesive layers, and a set of transfer metal hot stamping foils.

Advantages: hot stamping speed, high efficiency; a paper-driven printing and metal foil transfer digital printing, high registration accuracy; cold hot plate resolution can reach the resolution of offset printing plate, can be hot stamping fine graphics At room temperature, without heating, it can be hot stamped on the surface of temperature-sensitive materials; save energy.

2. Web gilding technology The web gilding machine has taken the lead in obtaining mature applications in the cigarette packaging market in China. With the increase in demand for high-efficiency, high-quality stamping jobs, it will achieve even greater development. . At present, the relatively mature enterprises include: Changde Jinpeng Printing Co., Ltd., Yunnan Qiaotong Packaging & Printing Co., Ltd., Yunnan Yuxi Printing Co., Ltd., Chongqing Hongsheng Printing Co., Ltd., Yunnan Jiuji Color Printing Co., Ltd., and Dongguan Zhiyuan Color Printing Co., Ltd. Company etc. Frequently encountered enterprises with large batches, high gilding process requirements, and short customer delivery schedules can focus on web bronzing technology.

3. Fixed length stretched composite printing avoid laser printing slit laser holographic laser transfer paper is a new type of packaging material widely used in the domestic and international packaging printing industry, but a major problem is: when printing on rotary gravure printing machine, it is easy to produce laser printing plate. RIP seams cause great waste. At present, there are mainly two kinds of fixed-length and stretched composite printing and avoiding the laser seam technology solutions for connection and offline.

Packaging and printing companies can make reasonable choices based on their own funds and actual production conditions. If the company has rotogravure equipment, you can use an off-line solution to emboss the bumps. Buy from the composite paper manufacturer laser-aluminized transfer paper that is capable of avoidance seams, and only need to modify the feed mechanism of the original rotary printing equipment. Yes, the investment risks and technical risks of the company are relatively small.

4. Laser pattern embossing transfer technology Laser pattern embossing transfer technology is a high-tech that integrates decorating, anti-counterfeiting and environmental protection. Its outstanding advantages are: meeting environmental protection requirements, anti-counterfeit effect is good, and reducing production costs.

5. In a certain sense, the combination printing technology is no longer simply a printing device, but a streamlined production line that integrates multiple types of printing and postpress processing.

Combination printing is a combination of various printing process technologies, ie integrating multiple printing methods (such as flexo, offset, gravure, screen printing, and even digital printing) and post-printing processes on the same production line ( Such as light, film, die-cutting, indentation, hot stamping, embossing, etc.) combine the advantages of various printing and post-press processing methods to achieve the best printing effect.

The solvent-free composite technology worthy of attention in the field of flexible packaging first emerged in Germany in the 1970s and is now the mainstream compounding method in Europe and the United States. Solvents used in solvent-free compounding technology do not contain any solvent. Therefore, there is no problem of exhaust emissions and solvent residue. It does not require large and complicated drying equipment. The process flow is simple and digital printing is used for post-printing processing. It has low production cost and energy saving. The outstanding advantages of consumption, safety, and environmental protection are recognized as one of the major development directions of future composite processes.

In addition, organic waste gas is an important cause of environmental pollution in the flexible packaging industry. In the future, the country’s legislation on environmental protection will certainly be more stringent in printing equipment. Flexible packaging companies must plan ahead. It is imperative that effective measures be taken to reduce organic waste gas emissions and energy consumption in order to meet the national goal of energy conservation and emission reduction. Through the adsorption, reduction, purification, recycling and recycling of the organic waste gas produced in the production process of flexible packaging, not only is the problem of environmental pollution caused by organic waste gas discharged, but also the waste printing and printing technology is used to recycle the recovered organic solvent. use.

The multi-layer co-extrusion compounding is the use of two or more extruders to extrude the same or different types of resins and form a composite film after confluence in the same die. Its advantage is that it can obtain multi-layer film in one production, which greatly reduces the time of production labor and production; does not require the use of adhesives and solvents, does not require corresponding drying device printing accessories, and is environmentally friendly; it can diversify the film. Structure and performance design, low cost, good barrier effect.

The five technologies worth noting in label printing are web offset printing, digital printing, label flexo printing, quality inspection systems, and RFID tags.

As we all know, offset printing is the most common traditional process in the printing industry. Most of the label printing uses single-sheet printing, and it has only recently begun to use web offset printing. With the popularization of self-adhesive labeling equipment, web offset printing technology will develop rapidly in the next few years. However, from the perspective of the entire label printing market, web offset printing is still only A kind of supplement does not change the pattern of relief printing.

It is understood that European and American countries have already begun to apply to the field of label printing as early as several years ago. The vast majority of domestic label printing companies still have doubts and wait-and-see attitudes towards digital printing technology. At present, the PS version is only used by label printing companies such as Shanghai Yilishi, Zhuhai Qiqie, Guangdong Zhengdi, Beijing Minji, and Zibo Taixin.

It is expected that more and more traditional label printing companies will introduce digital printing technology as a new profit growth point in the future.

In addition, in the global context, the market share of flexo printing in the label industry has reached 55% to 60%. However, China still focuses on the printing process, and the share of flexo printing is very small. In the past two years, flexo printing has also made gratifying achievements in the label industry in China. From a long-term perspective, with the development of China’s economy and the strengthening of public awareness of environmental protection, the advantages of flexo printing will be highlighted, and its market share will also gradually increase.

There are many uncertainties in the label printing process. Quality inspection is an important part of production. From traditional manual inspection to inspection equipment inspection, efficiency can be improved and costs can be reduced. The pressure of the external environment also makes label printing companies pay more attention to the application of quality inspection systems. With the increasing demand for quality inspection systems in the domestic label printing industry and the continuous improvement in the performance of quality inspection systems, it will gain greater room for development in the label printing industry and help label printing companies create more value.

With the convening of the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo, RFID technology has taken off. In the field of labels, RFID technology is also popular and brings many conveniences to enterprises. Taking liquor labels as an example, liquor companies such as Wuliangye Maotai Shuanggou Jinbaofang have all started RFID, labels, and management systems; inkjets in the wine industry, Dongfang Electronics, Hanshuo Technology, and Chengdu Push have developed and overcome RFID technology in liquids. And in the metal packaging environment susceptible to interference problems.

With the different eras, the investment hot spots in the printing and packaging market will also be different, but one thing is constant, that is, as long as the packaging and printing companies have the courage to innovate and develop, they will certainly be able to create greater value and win more. The purpose of space development!