It was recently learned that Ford has reached an agreement with Changan Automobile Group to take over the joint venture and cooperation of Changan Heavy Duty Truck, Taiyuan, Shanxi, and formally enter the heavy truck market in China. Ford Weststar 5800 Heavy Duty Truck PVC Yoga Ball, gym ball base, sport balls, fitness ball, yoga ball, gym ball for sale, gym ball, jumping ball, gym ball yoga, yoga ball gym, pilates ball, best yoga ball, eco fitness ball, are pvc exercise balls toxic, ultralife, exercise ball, live smart exercise ball, organic exercise ball, best gym ball, anti burst gym ball PVC Yoga Ball, gym ball base, sport balls, fitness ball, yoga ball, gym ball for sale, gym ball, jumping ball, gym ball yoga, yoga ball gym, pilates ball, best yoga ball, eco fitness ball, are pvc exercise balls toxic, ultralife, exercise ball Huizhou City Melors Plastic Products Co., Limited , https://www.melorsfoam.com
Informed sources said that both Ford and Changan dealt with the matter very low-key, neither holding a press conference nor issuing detailed information. At present, the cooperation plan between the two parties is still under discussion and it is inconvenient to announce the news.
However, a noteworthy detail is: On May 6, 2011, Shanxi Provincial Party Standing Committee and Executive Deputy Governor Li Xiaopeng led a team to Beijing to meet with Xu Bing, Chairman of the China Arms Equipment Group Corporation and Party Group Secretary. The future development plan of the steam exchanges opinions. Prior to this, Xu Bin met with Han Ruiqi, Chairman and Chief Executive Officer of Ford Motor (China) Co., Ltd.
Xu Bin said during the meeting with Li Xiaopeng: The Group has been carefully planning and actively promoting the development of Chang'an Heavy Gas. Li Xiaopeng also hopes that Changan Group will have more projects and come to Shanxi for development at a faster pace on the basis of further carrying out heavy truck projects.
Since Changan Taiyuan Heavy Industries and Construction was incorporated in 2007, the company’s situation in heavy trucks has not been satisfactory. In the first half of 2010, total profits of Taiyuan CNHTC amounted to -16.77 million yuan, and the asset-liability ratio was as high as 77%. How to activate assets in the heavy truck field has always been Chang'an's heart disease.
In 2010, Changan had negotiated with many international car companies, including the general public, on the development of medium- and heavy-duty truck commercial vehicle projects and ended up without results. In 2011, under the background of Ford’s vigorous implementation of China’s strategy, Chang’an and Ford have found new cooperation points in the field of heavy trucks.
Joint stocks ratio 50:50
It is understood that the Ford and Changan joint ventures in the heavy truck sector ratio of 50 to 50, Taiyuan, Changan Heavy Duty Truck will introduce technology and products to the Ford heavy truck type to the Chinese market.
In fact, the development of the strong Chinese heavy truck market has made Ford’s intention to introduce the truck business from the beginning of its entry. In 2005, the industry had rumored that Ford would introduce CARGO, a heavy-duty card product, through the distribution network of Jiangling Motors, and plans to launch it in the second half of 2007. However, due to various reasons, it has not been resolved.
At this time, Changan Automobile, which is in a blank period in the field of heavy trucks, is also looking for opportunities to enter. In 2007, Changan Automobile Group reorganized Shanxi Provincial Automobile Industry Group Co., Ltd., and established a wholly-owned subsidiary Taiyuan Changan Heavy Duty Truck on this basis. It mainly produces various types of dump trucks, tractors, road transport vehicles, gas vehicles, and special vehicles. Wait.
Chang'an Heavy Duty Truck has set a development target of selling more than 15,000 units in 3 years and sales revenue of more than 3 billion yuan to enter the top 10 in the industry. However, the heavy-duty competition in the heavy truck market did not give Chang'an to CNOOC. With the fierce competition from Dongfeng Commercial Vehicle, FAW Jiefang, CNHTC, Shaanxi Automobile, Futian Auman, and a number of well-known heavy and medium-duty commercial vehicle companies, it is difficult for Chang'an Heavy Duty Truck Co., Ltd., whose product line is not yet complete, and whose sales network is not fully rolled out. A firm foothold in a short period of time.
In 2009, the total profit of Changan Heavy Duty Truck was -39.81 million yuan, and the sales volume of the entire model was only 1,618. In the first half of 2010, the company's total profit was still negative, and its model sales increased slightly to 1,766. In the case of poor development based on its own strength, the joint venture has become the only way to save Chang'an.
In 2010, in the absence of negotiations with Volkswagen, the Ford Motor Company, eager to accelerate the pace of development in China, began to discuss with Changan the possibility of cooperation in the heavy truck field. For both parties, the rapid expansion of market share is their common appeal, and the cooperation experience in passenger vehicles over the past few years has laid a foundation for the expansion of both in the commercial vehicle sector.
The only question now is whether the Ford trucks, which are not selling well in the US market, can expand in the Chinese market.
Ford's new topic
At the Shanghai Auto Show in 2011, the low-key Ford Motors High-profile announced to the media its "1515" plan in China, that is, it plans to introduce 15 new models to China by 2015. The number of distributors will double, aiming at the largest in the world. The automotive market seeks greater market share.
These new products will strengthen Ford’s position in the existing market segments. Ford hopes to compete with a variety of models in the market segment. These models will be full-scale, with small cars, mid-size cars, premium cars, and SUVs. MPV, they will drive Ford into the market segments that are not yet involved. In addition to the passenger car sector and new energy vehicle sector, the sub-markets that have not yet entered the market may also imply the medium-to-heavy truck market in the commercial vehicle market.
Looking at the history of Ford Rider, you can see that the third car made by Henry Ford is a truck. In 1917, the Henry Ford T-truck chassis was the first chassis designed specifically for trucks. But after the end of World War II, Ford Motor Co., Ltd. turned its attention to the car market. This historical origin has made the Ford heavy truck business so far not prominent in the US market.
However, heavy-duty trucks are not the strength of Ford Motor. If they are introduced into Chinese production, they may not have sufficient competitiveness in the domestic market. In addition to the hidden worries on the product, the abrupt change in market conditions has also challenged Ford’s entry into the heavy truck market. Since 2011, with the gradual tightening of national macroeconomic control measures, the domestic heavy truck market has begun to gradually return to rationality from the blowout state. According to the data provided by the China Association of Automobile Manufacturers, in April 2011, among commercial vehicle models, semi-trailer tractors and trucks had the largest decline in non-integrated vehicles, and truck sales decreased by 5.3% and 4.16% year-on-year.
From the perspective of sales in the previous four months, the domestic heavy truck market will face severe challenges in the second half of 2011, and the speed of decline in each market segment will exceed expectations. In fact, the domestic truck manufacturers have long been through joint ventures, with the introduction of advanced technology in the heavy truck market. Fukuda hand in hand Daimler, Sinotruk and German Man, a joint venture in the Steyr technology to take the road of integrated innovation also did not give up the dream of foreign joint ventures and cooperation.
Under this market environment, whether Ford Motors, which does not have superior technology and products, can lead Changan Heavy Duty Truck out of the quagmire of losses, which will be the new issue that Ford faces in the Chinese market. 