Changan Automobile Group and Ford Motor Co., Ltd. will follow the example of the cooperation between SAIC and GM for a long time. As related programs continue to improve, relevant details are being revealed.

Following the Shanghai Auto Show’s plan to introduce 15 new models to the domestic market by 2015, sources revealed that Ford Motor Company recently reached an agreement with Changan Automobile Group to deepen cooperation. The two sides plan to take Changan's Changan Heavy-duty Trucks in a joint venture or cooperation, which means that Changan and Ford will extend their cooperation from passenger cars to commercial vehicles.

Cooperation intention has been reached

Changan Automobile Group has already reached an agreement with Ford Motor Co., Ltd. to take over Chang'an Heavy Duty Truck Co., Ltd., and sources have revealed that the two sides will take over the traditional 50:50 joint venture joint venture. However, the related cooperation plan is still under further negotiation. So now No external news release, handling is extremely low-key.

Ford Motor Co., China's public relations officials said that Ford did not make news about the development of heavy trucks with Changan, and related media reports were speculation. However, there are more and more signs that Chang'an and Ford's hands are not groundless.

On May 6, 2011, Li Xiaopeng, Member of the Standing Committee of the Shanxi Provincial Party Committee and Executive Vice Governor, led a team to Beijing to meet with Xu Bin, Chairman of the Military Equipment Group Corporation, and exchanged opinions on the future development plan of Taiyuan Chang'an. Prior to this, Xu Bin met with Han Ruiqi, Chairman and Chief Executive Officer of Ford Motor (China) Co., Ltd.

Among Changan Automobile's external introduction materials, Changan Heavy Duty Truck is positioned as a strategic cooperation project between Shanxi Province and Changan Parent Company Corps Group, a key project for Shanxi Province to revitalize its equipment manufacturing industry, and Changan Heavy-duty Truck is responsible for the revitalization of the Shanxi automobile industry. . It is not difficult to understand that Li Xiaopeng led the team personally to go to talks with the Corps. Xu Bin responded positively and expressed that Changan Group has been carefully planning and actively promoting the development of Chang'an Heavy Duty Truck.

As the only commercial vehicle partner of Ford Motor Co., Ltd. in China, Jiangling Motors has already cancelled its previously established heavy-duty truck business. This department was originally established by Jiangling to cooperate with Ford in implementing heavy-duty trucks. This incident revealed two important information: First, Ford did intend to enter the domestic heavy truck field. Second, Jiangling had already withdrawn from the heavy truck project, which meant that Changan Group had a great chance to take over.

In 2010, Changan Heavy Duty Truck Co., Ltd. had been looking for a joint venture partner. The industry once announced that it intended to cooperate with Volkswagen, but ultimately it was over. On January 23, 2011, Changan Heavy Duty Truck's 2011 new product promotion business meeting, the head of Changan CNHTC was asked to respond to the progress of cooperation with multinational car companies, responding that the progress was relatively smooth.

From passenger car to heavy truck

Changan Heavy Duty Truck is a wholly-owned subsidiary established by Changan Automobile Group in 2007 based on the restructuring of Shanxi Provincial Automobile Industry Group Co., Ltd. There are two main reasons why Changan Heavy Duty Truck is located in Taiyuan. One is that Shanxi, as a resource-rich province, has a large demand for heavy trucks, dump trucks, and special vehicles. Second, Changan Automobile itself needs to be strong and large, but lacks a heavy truck development platform. This established Changan Heavy Duty Truck.

At the beginning of the establishment of Changan Heavy-duty Trucks, the development target for the next three years was determined to be: sales exceeded 15,000 units in 3 years, sales revenue exceeded 3 billion yuan, and entered the top 10 in the industry.

However, since Changan Taiyuan Heavy Industries and Construction was incorporated in 2007, the situation in the field of heavy trucks is not ideal. In 2009, the total profit of Changan Heavy Duty Truck was -39.81 million yuan, and the sales volume of the entire model was only 1,618. In the first half of 2010, the total profit of the company was still negative, and the sales volume of the model increased slightly to 1,766 units, but the total profit was -16.77 million yuan, and the asset-liability ratio was as high as 77%.

It can be said that how to activate assets in the heavy truck field has always been the heart of Chang'an. Under the background of its own lack of core technologies, Chang'an Heavy Duty Truck has turned its sights to joint ventures and cooperation. In 2010, Changan had negotiated with many international car companies, including the general public, on the development of medium- and heavy-duty truck commercial vehicle projects and ended up without results.

Ford Motor has also been planning to enter the fast-growing domestic heavy truck market for many years. In 2005, the industry had rumored that Ford would introduce the heavy truck product CA R G O through the distribution network of Jiangling Motors; but the plan was later unknown for any reason.

One party is interested in finding a joint venture, the Other intends to enter the Chinese market, and the joint venture is the best way. Taking into account Chang'an and Ford's years of experience in the field of passenger vehicles, both parties will further deepen their cooperation, extending from the field of passenger vehicles to heavy trucks. It's natural to say it.

The prospects for cooperation are not clear

After the financial crisis, Changan Automobile Group and Ford Motor Co., Ltd. have been discussing how to further deepen cooperation. SAIC and GM are among their models for in-depth cooperation; but this time Changan and Ford have reached a low-key cooperation intention, probably because they also Understand that the project faces many challenges.

Ford Motor Co., Ltd. had manufactured trucks for a long time, but with the success of the T-Type, Ford will soon focus on the car market. Therefore, Ford's heavy-duty truck business has not been outstanding, and there is a big gap compared with its global position in the field of passenger vehicles. The question that this brings is, if its heavy truck is not so good, how can it compete with heavy truck manufacturers at home and abroad?

After major foreign truck manufacturers failed cooperation in the first round, they are in full swing to operate a new wave of joint ventures. Fukuda hand in hand Daimler, Sinotruk and German MAN joint venture, JAC and Caterpillar, and Volvo trucks may be joint venture with Dongfeng Group, the world's major truck manufacturers almost all through the joint venture to enter the Chinese heavy truck market competition, and has already seized The first opportunity.

In 2011, the overall domestic heavy truck market was also very sluggish. In April, the country produced 89,200 heavy trucks (including non-integrated vehicles and semitrailer tractors), a year-on-year decrease of 16.20%; sales reached 106,200, a year-on-year decrease of 8.33%. . In the first four months, sales of heavy trucks grew only slightly.

In addition, Changan Automobile Group has expanded wildly across the country since 2009, signing a series of investment and construction agreement; however, due to the overall downturn of the mini vehicle market of Changan’s main business in 2011, Chang’an not only experienced declines in performance, but also faced relatively large funds. Pressure; Under such circumstances, it will take a large sum of money to co-operate with Ford to build a heavy truck, and it may not be difficult in the short term.

Ford heavy truck

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