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How does NVC Lighting's brand value industry do its best?
On May 12th, the China Brand Value 500 Review Committee unveiled the 10th China Brand Value 500 list. NVC Lighting was selected as China's Top 500 Brand for the fifth consecutive year in the lighting industry with a brand value of 13.626 billion. Firmly lock the status of the first brand. The brand value is 13.626 billion, ranking first in the lighting industry. It is understood that the China Brand Value 500 evaluation adopts the income present value method, mainly based on the company’s profit level in the last three years to speculate on the possible excess profits of the brand in the future. The characteristics of the industry, market status, brand market position, brand history and other factors were trimmed. The past year has been a crucial year for NVC Lighting, and it has been a very rewarding year. In 2015, NVC Lighting continued to take advantage of the project, while keeping up with market demand, arranging home lighting business, creating new profit growth points, forming a business model of engineering and home, and optimizing the process and strictly controlling costs. Improve the profitability of the group. In 2016, NVC Lighting continues to inherit the tradition of daring to break through the traditions, try to change and innovate, and actively deploy strategies in production and procurement, sales, research and development, reshape the corporate culture, and strive to win in the fierce global competition. Develop opportunities. From 2.518 billion in 2010 to 13.626 billion this year, the value of NVC lighting brand has achieved leap-forward growth in six years, and the brand value and market position have been further consolidated and enhanced. Commercial photo + home all-round efforts to build brand value At the beginning of this year, NVC proposed to strengthen the status of leading enterprises in business, while vigorously promoting and upgrading the home business, to achieve business photo + home, dual engine growth model. Thanks to the pioneering role of the LED era, in the field of commercial lighting, NVC has accumulated market base, research and development technology reserves, including the centralized intelligent control being realized, and the involvement of AR technology to make its lighting products have higher systems. Sex, higher efficiency and reliability, lighting integrated application solutions are selected by many famous engineering and well-known brands, including the 2008 Beijing Olympic Games, the 2010 Shanghai World Expo, the 2010 Guangzhou Asian Games, the 2010 World Cup in South Africa, London 2012 The Olympic Games, Expo Milano 2015, and famous projects such as Tianjin Metro and Shanghai Hongqiao Transportation Hub. NVC's unique and high-quality commercial products for Hilton Star, Sheraton, and Intercontinental Star Hotels have established NVC Lighting's industry leading position in this field. While actively developing the commercial photo market, NVC has increased the layout of the home lighting business. In February of this year, NVC Lighting spent RMB 500 million to acquire 75% equity of Yao Neng Holdings. After the completion of the acquisition, NVC Lighting will become the first major shareholder of Zhongshan NVC. Insiders analyzed that NVC lighting is intended to strengthen the control of NVC lighting in the home lighting business, while NVC is the main force of NVC's home lighting. In this regard, Wang Donglei said that NVC's home business still has huge room for growth, and both the home business and the business photo business must be hard. At present, NVC Lighting is increasing the construction of home sales network, speeding up the opening of stores, integrating product and supplier resources, establishing an omni-channel home marketing system through O2O means, and promoting brand rejuvenation transformation to attract the younger generation of mainstream home lighting consumption. crowd. It is understood that the NVC O2O platform has opened online payment function. After the first round of pilot projects in Shandong and Jiangsu provinces, NVC O2O stores expanded rapidly to more than 300. The traditional offline store O2O interface has been re-installed and will be re-installed. Further landing in 14 provinces and nearly 30 counties and cities nationwide. Facing the international market, the company's strength is among the top three in the world. Currently, NVC Lighting has become the most influential brand in China's LED lighting industry. While consolidating the Chinese market, NVC Lighting continues to explore the international market. NVC's global brand localization strategy is rapidly advancing. Through the global radiation of the UK base, it has established operations in more than 40 countries and regions around the world. The successful and successful promotion of its overseas business has also established overseas Chinese companies. A model. In the international market, NVC Lighting has LED office lighting, commercial lighting and LED light source as its main core product lines, creating the NVC brand in the UK and Australia markets, and opening up markets in Indonesia, the Middle East, Brazil and Africa. In the Middle East market, NVC plans to open an office in Dubai and actively strive to make breakthroughs in mainstream projects such as the 2020 World Expo and the 2022 World Cup. At the same time, it plans to add 5 to 8 stores in the UAE, Saudi Arabia, Kuwait, Oman and Indonesia, and actively consider overseas mergers and acquisitions to accelerate the expansion of the NVC brand in overseas markets. Wang Donglei said that NVC Lighting is already the leader in the domestic lighting industry, and our goal is to become the world's top three lighting companies. For us, it is both an opportunity and a challenge.