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“At present, our car has achieved various market segments. In the future, more than 300 prefecture-level cities across the country will have Qingling outlets.†A few days ago, the relevant person in charge of the sales department of Qingling Group introduced to reporters that Qingling should be a commercial vehicle for foreign countries. Enter the Chinese market to establish a threshold.
From high quality to high quality medium price
"Our sales in Guangdong Province are now more than 60% from prefecture-level and county-level cities." The head of the Qingling Group's sales department told reporters that in the more developed Guangdong Province, Qingling commercial vehicles are moving from the big cities. The penetration of prefecture-level and county-level cities is the result of Qingling Group’s change of vehicle positioning in recent years.
In the commercial vehicle market, imported cars have always had high quality and high prices, while the prices of domestic cars are relatively low, but the quality is not good enough.
The Qingling Group started from the aspects of project investment, design and development, material procurement, manufacturing, financial management and cost control, systematically reducing costs, and in particular reaching consensus with the joint venture partner Isuzu to jointly promote the localization of parts and components to zero The localization rate of parts has risen from less than 60% in the past to around 85% today, and the cost of bicycles has fallen by more than 20%.
Since 2008, Qingling has successively reduced the price of hundreds of vehicles, such as a pickup truck that currently sells for more than 80,000 yuan. It will sell more than 120,000 before 2008 and the price will fall by 1/3 in two years. , It has become the only company in China that can achieve high quality mid-price for international brand commercial vehicles.
Market Landscape Expands to Inland
“In the past, taking high-quality, high-priced product positioning was a market strategy, and now it has adopted a high-quality medium price strategy.†The sales official said that with the price squeezing towards the middle, the Qingling Market area has also been developed from the formerly developed areas along the eastern coast. The situation of the provincial capital, economic center cities, and the western regions has rapidly expanded to prefecture-level cities and counties with broad market space in inland regions. The customer groups also have high-end markets such as monopoly industries, large-scale logistics companies, and modified car companies. Customers, expanding to the ordinary scattered customers in the mid-market, form a high and medium-sized customer group structure.
Guangdong Province has always been the sales area for Qingling commercial vehicles. Before that, the sales volume accounted for almost half of Qingling’s total sales, and since Qingling’s adjustment of prices, sales in Guangdong continued to increase, and it accounted for The proportion of total sales has been reduced from the previous 53% to the current 44%.
More than 300 models segment
In fact, Qingling Group has already developed more than 300 models, involving high, medium and low grades. "Segmented markets have made it impossible for foreign commercial vehicles to enter the market," said Qingling Group sales executive.
The person in charge of technology development at the Qingling Group introduced that in the passenger vehicle market, the world’s major manufacturers have entered the Chinese market, but in terms of commercial vehicles, Qingling Group has established a good entry barrier for foreign commercial vehicles.
“On the one hand, due to the difference in oil, some foreign prototypes are not comfortable with the imported vehicles.†The person in charge said that, on the other hand, Qingling’s self-developed products already have high technical standards. For example, the person in charge said that an oil exploration company in Xinjiang had previously used German and Japanese imported cars on the Gobi. However, when a change was needed, the original supplier reported an unbearable price, and instead bought Qingling. When the test was conducted on the Gobi Desert, the other party drove the imported vehicle to the driver of Qingling. As a result, the two vehicles reached the end point of several hundred kilometers at the same time, which surprised the company.
The Ministry of Commerce purchased 30 "mobile trucks for sale in disaster-stricken areas" in the city's Qingling Group, and the first 6 vehicles set out on the 19th to go to the Yushu disaster area.