The FAW-GMG, which was just established on August 30, has already started building a brand-new production plant in another new site in Harbin. By 2010, this new joint-venture company, which will have a 50% shareholding in FAW and GM, will have production capacity. From the current 100,000 to 200,000.

The joint venture company has a total investment of 2 billion yuan, a registered capital of 1.2 billion yuan, and a joint venture period of 30 years. It will mainly be engaged in the research and development, production, sales, warehousing, export and logistics of light trucks, light buses and related assemblies and components.

The reporter was informed that in the joint venture between the two parties, FAW mainly took the assets and products of its FAW Harbin Light Vehicle Co., Ltd. (FAW Harbin) and FAW Hongta Yunnan Auto Manufacturing Co., Ltd. (FAW Hongta), while General Motors Cash funding. In the early days of the joint venture, the products were all "liberated" brands.

Although the initial planned production capacity was only 200,000, according to informed sources, according to the initial plan of both FAW and GM, as the product of cooperation between China's “boss” and global “boss”, the new joint venture company will eventually be made the largest in the world. Light commercial vehicle project.

“In the future development plan, increasing export capacity will become one of the long-term goals of the joint venture company, but the specific plan is still under research and development,” said Gan Wenwei, president and general manager of GM China.

FAW Protection "root"

“The joint venture with GM in the field of light commercial vehicles is an important growth point for FAW to expand the market scale of its own products and further improve FAW's market position,” said Xu Jianyi, general manager of FAW Group.

According to an insider of FAW, as early as 2007, GM began to engage with FAW on light commercial vehicle projects. At that time, GM proposed to FAW Hongta to FAW Hongta. The latter is a commercial vehicle manufacturing company jointly established by FAW Group, Hongta Group and Yunnan Provincial Government. Among them, FAW and Hongta respectively hold 51% and 32.93%.

"However, FAW hopes to establish a direct joint venture with GM." The above-mentioned sources stated that light commercial vehicles have always been a shortcoming of FAW, and due to factors such as past acquisitions and allocations, there has always been a lack of clear planning and contributing models, if they can take advantage of the opportunity and general Cooperation to realize the full integration of light commercial vehicle business will greatly benefit the enhancement of the strength of FAW's commercial vehicle segment.

In fact, with the rapid rise of domestic commercial vehicle companies such as Dongfeng Automobile and Beiqi Foton, commercial vehicles started to fail to secure their status as FAW. Especially in the light truck field, the total sales of FAW Harbin and FAW Hongta in 2008 were even less than 80,000 vehicles. According to the statistics of sales volume of commercial vehicles in 2008, FAW is behind No. 3 Beiqi Futian and Dongfeng Automobile.

At present, although with the strength of J6, FAW still has a competitive advantage in the field of heavy trucks, but the "first" glory is no longer there, and in the light truck market, FAW and Beiqi Futian have no strength compared to those who come from behind. far. At present, Beiqi Foton not only ranks first in the domestic commercial vehicle market for five consecutive years, but its light truck sales also far ahead of FAW.

In December 2007, the unblemished FAW Group established FAW Light Vehicle Co., Ltd. in Qingdao after integrating the resources of FAW Hongta and FAW Harbin, and at the same time withdrew the design, procurement, and sales rights of FAW Hongta, and began to formally cooperate with GM. Joint venture negotiations.

"Aside from FAW Hongta and FAW HaGuang, FAW Group's light commercial vehicle resources also include FAW Jilin Automobile and Changchun Light Vehicle Factory. At the time, FAW Jilin was engaged in technical cooperation with Japan's Daihatsu. Both parties are also negotiating on the joint venture. It has not been included in the scope of integration of FAW light commercial vehicles, and Changchun light vehicle manufacturers have not been watched by General Motors because of overburden.” Insider of FAW Group disclosed.

"Through a joint venture with General Motors, the comprehensive competitiveness of FAW Light Truck will be rapidly improved. At the same time, FAW will also be able to fully participate in the global light vehicle market by leveraging GM's global sales network for efficient marketing." .

However, this is not the first time that FAW has entered into a joint venture negotiation with a multinational corporation in the field of commercial vehicles. Several previous negotiations have resulted in the failure of both parties to reach a consensus on whether to retain the “liberated” brand, and they all ended in failure. The concessions directly contributed to the joint venture plan between the two parties.

According to Gan Wenwei, in the new joint venture between FAW and GM, the existing products and new products based on the continuous development of FAW-branded products will all use the “liberated” brand, but if there are products introduced from GM in the future, or Using the GM brand, "At present, we have not yet decided whether or not to introduce the only common commercial vehicle brand GMC in the future."

General Purpose

The reason why GM has made concessions to FAW on the brand is related to the lack of light commercial vehicles and related light truck technologies in GM's own product system.

"Light trucks are an automotive product with Chinese characteristics. The total sales volume in the world is also about 1 million. The market is mostly concentrated in Asian countries such as China, Southeast Asia and Japan. It is almost extinct in Europe and America. Therefore, as an American company, General Motors also There is no technical accumulation of light trucks, "said the insider of domestic light truck "boss" Beiqi Futian.

In fact, the support that GM can provide to joint ventures is mostly advanced management concepts, control methods for production quality and costs, and general-purpose global marketing service networks, rather than products and technologies. This is in agreement with General Motors’ share in SAIC-GM-Wuling’s The patterns are very similar.

In 2002, GM won a 34% stake in SAIC-GM-Wuling with a capital injection through its partnership with SAIC. This joint venture contributed more than half of GM’s sales in China. According to statistics, from January to August this year, GM’s sales in China were 1,111,400, of which only 702,000 were from SAIC-GM-Wuling, accounting for nearly two-thirds of GM’s total sales in China.

The joint venture between GM and FAW was also widely regarded by the industry as a copy of its success in capitalizing on the successful model of SAIC-GM-Wuling. The American auto company, which had just returned to life in July this year, tried again to quickly expand its market share in China through "learning to use force." It also realized in advance that "the five-year sales in China doubled to 2 million vehicles." Promise of.

For GM, which has regarded China as the most important market in the world, it is necessary to rapidly expand its market share in China to make up for the shrinking sales of other countries' markets.

“The sales of light commercial vehicles in China account for 52% of global sales, and this proportion is still growing. We hope to achieve better sales in this market through the newly formed joint venture company through cooperation with FAW Group. "Dade Wei, general manager of FAW-GM, said that his previous position was director of the General Motors Commercial Vehicles Research Department.

Dideway told reporters that in the future, FAW-GM will produce light trucks with a payload of more than 1 ton, and there will be no overlap in the product with SAIC-GM-Wuling, which currently produces minivans and minivans. It will not form direct competition, but will complement each other. .

“At present, FAW's existing production facilities are relatively old. Therefore, we have chosen another site to build a new factory. The design capacity of the new plant will be increased accordingly. When the new plant is completed and accepted in 2010, the original factory will Closed, its workers will also go to work in the new factory.” Daddwey said.

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