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Luo Yonghao ç ¸ Siemens refrigerator hardware and electrical should not evade the problem
Recently, Luo Yonghao, the founder of Niubo.com, which has been continuously sawing by Siemens Home Appliances (China) Co., has been publicly using a hammer in front of the Siemens headquarters in Beijing yesterday (November 20). Three Siemens problem refrigerators were used to urge Siemens not to evade problems. As early as September, when Luo Yonghao published on Weibo that the Siemens refrigerator was not easy to close, it immediately caused the resonance of many netizens, reflecting that he also encountered similar problems. At one time, he caused widespread concern, pointing to the quality of Siemens refrigerators. In this regard, Luo Yonghao also requires manufacturers to openly recognize quality issues and design flaws, and conduct public recalls. In order to quell the matter, Siemens called Luo Yonghao to solve the problem. However, it is obvious that Siemens' handling method failed to meet Luo Yonghao's expectations. According to Luo Yonghao, Siemens only suggested that the door should be equipped with an alarm system for its refrigerator door, but it would avoid problems with its product quality. The two sides have been unable to reach an agreement. After nearly two months of tug-of-war, things still have not been resolved. According to the author's observation, it was originally a simple after-sales problem dispute, but eventually evolved into a public event. Among them, the powerful driving force of online public opinion and the influence of celebrity rights protection are indispensable. On the one hand, Luo Yonghao broadcasts the rights protection process through Weibo's popular network communication platform, and has more than 1.1 million fans. From this perspective, Luo Yonghao's Weibo is equivalent to a special mass media. The influence should not be underestimated. On the other hand, in addition to Luo Yonghao's own celebrity effect, some celebrities such as Zuo Xiaozu and Han Han are also involved, which enhances the influence of the incident and triggers more social attention. The impact of the refrigerator is quite large. In a day, not only those netizens who support and oppose Luo Yonghao have had a heated discussion on the Internet, but also many media analyzed the incident from various angles. In any case, more spearheads point to the quality issues and brand management issues of Siemens refrigerators. The author believes that as a large enterprise with strong enterprise strength and high brand awareness, Siemens must have a more mature way in corporate public relations. For the power of current public opinion, it is obviously more cautious, from the beginning of the incident. It is more sincere in attitude and tone, which is also necessary for enterprises to face crisis. However, no matter how sincerely Siemens is doing on the surface, the product quality problem that consumers are most concerned about is repeatedly avoided. It seems that it is perfunctory and eager to shirk its responsibility in dealing with consumers. On the refrigerator incident, at 8 o'clock in the evening yesterday, Siemens official Weibo issued a statement stating that domestic Siemens refrigerator products are independently produced, sold and provided after-sales service by Bosi Household Appliances (China) Co., Ltd. In this regard, some insiders pointed out that consumers buy Siemens brand products, but also hope that this brand can even give consumers a guarantee, the product has a problem, can not be directly pushed to the foundry or joint venture company. For the behavior of Siemens rushing to clear the problem refrigerator, Lao Luo did not buy it. He said that Siemens once again demonstrated the style of international big companies, and it is estimated that it will be said that it is a temporary worker. Many electromechanical companies also often claim that quality is life, and product quality is also the basis for the company's development. No matter how big the company's brand is, how much product packaging and promotion is good. Once the quality cannot be guaranteed, there will be danger of losing consumers. The author also hopes that the company can solve possible product problems as soon as possible and give consumers a satisfactory answer. . (This article Source: Alibaba)