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At present, China's furniture sales are mainly based on furniture malls. In addition, it is the operation of specialty stores and the opening of counters for large shopping malls. As another important part of home decoration, lighting lighting is booming, so the domestic lighting market is constantly emerging, especially the emergence of some chain stores, marking that the lighting industry has begun to move from fragmentation to integration.
Whether it is the sale of furniture or lighting, the route is a single sale, and the control of the market will be relatively weak. When the market is cold, the operation of the single category market will be affected. Under such circumstances, some merchants have thought of combining the two home decoration elements of lighting and furniture. This cross-industry cooperation can complement the advantages of products and resources and enhance market competitiveness.
According to the reporter's understanding, in the lighting market in Jiangxi, some shops have adopted such a model to operate, relying on lighting lighting to develop furniture, lighting and furniture combination package sales, consumers in their stores to buy a price of 1680 yuan The citrine lamp sends furniture such as coffee table and bedside table. This combination of sales not only satisfies consumers' demand for lamps and furniture, but also gives consumers a sense of satisfaction. Such a combination package can be more diversified and self-contained according to different consumer needs. For both buyers and sellers, such a method is extremely beneficial, and the needs of both parties can be well satisfied. Comparing other lighting shops in the market, the effect of such a model is still significant.
For furniture, good style and quality are important reference factors for consumers. Professional brand stores certainly have good quality, but the price is a bit daunting. Coincidentally, when encountering such a situation, many furniture malls will launch decoration combination punches when they engage in activities, and buy high-end cabinets to send ceiling lamps or wall lamps. There are many combinations, which are very attractive and will form in the hearts of consumers. A good impression, while at the same time let them not completely focus on the price of furniture, which also provides a layer of protection for sales success.
Also, in terms of decoration style, furniture and lighting can be well combined, and the same style of furniture and lamps can be combined to have unexpected effects. For the consumer, it is possible to get a lot of decoration in one store, which not only saves the time of looking at the furniture, but also saves a lot of money. Such integrated sales still have development prospects. Of course, this requires the development and further exploration of store operators.