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Led lighting needs to grasp the core advantages when it enters the critical period of development
In recent years, the LED market has been fully developed and has a long-term development space in the future. By 2015, the penetration rate of led lighting will reach 60, and reach 80 in 2018. The advancement of technology determines the rapid growth of the LED industry. The replacement of energy-saving lamps by LED lamps is the trend of industrial development, while the support of policies and the continuous adjustment of product prices. Under the LED lamp as a home application has already had an economic effect, and the penetration rate of the industry will increase rapidly in the future. Under the stimulation of various favorable conditions, the led industry has developed rapidly in recent years, and all the capitals have entered the market in a frenzy. Inside and outside, the foreign companies are constantly invading. On the one hand, LED lighting has a bright future and a broad market space; on the other hand, the lighting industry is fiercely competitive, and business risks and pressures have increased dramatically. In this context, the competitive strategy of enterprises is particularly important. Led lighting entered the critical period of development in the past two years, the global lighting market began to show the whitening effect, while the upstream chip technology and price drop, the gap between LED lighting and traditional lighting products gradually narrowed, the price of downstream led lighting products fell It has become an indisputable implementation. At present, the price of LED lighting products is decreasing at a rate of 15-20 per year, and gradually approaching the price of traditional energy-saving lamps. Overall, the domestic led industry has made great progress in terms of technology, scale, and products after a few years of development, but it also faces many problems. The LED overcapacity is excessive, the number of enterprises is numerous, and the product performance is uneven. The price war has intensified. Driven by indoor lighting, the led industry has already stepped out of the stage before it is completely dark, and it will soon be bright. Now is the darkness before dawn, and the most cruel time. The next two years will be the most competitive period in the industry. Big fish eat small fish, fast fish eat slow fish, it will be the normal state of the industry, many enterprises will be eliminated, See who can stick to it. Under the blowout situation of the lighting industry, the LED lighting industry is more and more fierce, and the competition among enterprises is becoming more and more fierce, which brings great challenges to the survival and development of enterprises. Of course, challenges and opportunities will always coexist. At present, the LED industry has not yet formed, and the giant enterprises have not yet been produced. The led enterprises only need to find their own unique core competitive advantages, and they will have the opportunity to become the forefront of the industry and share the big cakes in the lighting market. The overall competitive advantage determines the pattern of the enterprise At present, the competition pattern of the LED lighting industry has changed, the operating costs of the channel have increased substantially, and the number of patented products has a small income and the current situation has plagued many practitioners. The market environment of the lighting industry has changed, and competition has developed into an overall competition. If a company only exerts its strength from a certain port such as marketing, products and services, it can no longer meet the development needs. Lighting companies must clearly understand their core values ​​and existing resources, and from the market, product development, marketing, back-office supply and other ports based on actual conditions, coupled with an effective channel model, can achieve enterprise Continuous development. In addition, companies must clearly understand that a large and comprehensive channel model often does not guarantee the development of enterprises, but will accelerate the bankruptcy of enterprises. At present, many led companies have blindly invested a large amount of funds in advertising bombing and sea-sweeping tactics when products and back-end supply chains are not fully prepared. This kind of inversion will be the same as the domino effect, which is not only bad for enterprises. The development may even lead to the disappearance of enterprises in the tide of industry integration. It can be seen that manufacturers who want to continue to move forward in the LED market must master their own core advantages.