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The tide of e-commerce has surged into the lighting industry. The physical storefronts of many traditional lighting companies may encounter an unprecedented market crisis. Some people even expect that in the future, the lighting e-commerce will replace the physical lighting store. Here, the lighting store It is also necessary to increase the horsepower to prepare for the invasion of e-commerce.
E-commerce is not a complete flood of beasts. We are currently cooperating with the manufacturers, and no one has a sales cooperation with e-commerce. A lighting dealer believes that the dealers of most manufacturers have already completed the laying of the first-tier city market, and the risk of the lamp factory abandoning the traditional dealers to choose e-commerce is very high. Faced with the cakes in the e-commerce market, some manufacturers use O2O's two-line interaction, even online to do only publicity, offline experience and sales of the edge ball. Other manufacturers customize the national uniform price, online and offline prices, in order to test the water.
The main e-commerce, away from the sales path of the physical store, is not feasible for some experts. From a farther perspective, compared with the United States, where e-commerce is well developed, e-commerce sales account for about 20% of the total social consumer goods in the United States. Therefore, e-commerce is unlikely to fully occupy the entire market, offline stores should pay more attention to services, pay attention to what e-commerce is difficult to do. A lighting dealer does not have much worry about the physical store.
It is worth noting that the lighting store is to soften the beasts. Most lighting dealers pay more attention to regional coverage, emphasizing regional consumption. Lamps are not as easy to replace and dispense as FMCG. Providing a more complete buying experience, after-sales service and emotional maintenance with customers seems to be one of the future development trends of lighting dealers.
Dealers have also noticed this, with a three-meter smile and a coat mirror for finishing the grooming at a lighting store. The lighting industry is also experiencing a transition from dealers to service providers.
Some insiders have concluded that high rents affect the sustainable development of the lighting industry; often forced to relocate leads to unstable operation; too much labor turnover causes high labor costs; factors such as small overall size and dispersion of the industry are currently restricting the development of the lighting industry. But on the whole, as the brand develops more and more mature, the service will be pursued by more consumers.
