The 2014 Construction Machinery Product Development Forum and China Construction Machinery Annual Product TOP50 Awards Ceremony were held. More than 200 guests from the China Construction Machinery Industry Association and its subordinate branches, the National Construction Machinery Quality Supervision and Inspection Center, relevant industry associations, as well as construction machinery manufacturing companies, construction companies, research institutes and universities attended the annual event.

In the past year, China’s construction machinery industry enterprises in transition have paid more attention to product R&D and product quality improvement, and a number of scientific and technological achievements in energy conservation, emission reduction, new materials, green manufacturing, informatization, and intelligence have been faster. The realization of the transplant to the product. Products have become the basis for the evolution of the market pattern, the yardstick for measuring the development of the industry, and the carrier for fulfilling the company’s ultimate appeal.

Technological Innovation: From Tactical to Strategic Transformation This session of the Engineering Machinery Product Development Forum focuses on the three core components of product strength: “Driving Force, Imagination, and Influence” and focuses on energy conservation and environmental protection, smart manufacturing, Internet of Things applications, and product strategy. Layouts and other current topics of concern to the industry were discussed and exchanged. From the list of “China's annual TOP50 for construction machinery products” published in the same period, the industry’s innovation intensity continues to escalate, showing a trend of multi-dimensional innovation and driving product transformation to drive industry transformation.

With industrial upgrading and changes in the market, the goal of the technological innovation of construction machinery manufacturers is not only to increase sales or improve product performance, but also to launch new products, but also to change the competitive position, in the hope of new A more favorable point re-establishes a competitive advantage. To achieve this, it is necessary to have a technological innovation strategy that establishes a long-term competitive advantage. Otherwise, technological innovation is tactical rather than strategic. From the “China Construction Machinery Annual Product TOP50” list, it can be seen that in the past two years, engineering machinery technology innovation has begun to switch, from the tactical level to the strategic level.

The 2013 SY75C-9 series excavators that captured the highest award for the “China Construction Machinery TOP50 Product of the Year” golden finger award fully demonstrated this change. The company has increased innovation in technology research, and applied basic research results such as heat dissipation technology, new materials, shock absorption technology, and mufflers, greatly improving the reliability and stability of the entire machine, and achieving energy savings. The market also fully affirmed this product. In 2013, it achieved sales of 3,325 units, which accounted for 29.5% of the tonnage market share.

Similarly, XCMG XE700C crawler hydraulic excavator, which won the gold award for market performance, has undergone four major technical improvements and six basic technological innovations, making the Xugong large-tonnage excavator R&D and manufacturing technology more and more mature and product reliability further improved. The aircraft achieved sales of 81 units in 2-13 years with a market share of 30.3%, breaking the monopoly position of foreign brands on large-tonnage crawler hydraulic excavators.

The XCMG XS303 hydraulic single drum vibratory roller, which has won the "China Construction Machinery Annual Product TOP50" technology innovation gold medal, has broken through three key technologies and achieved 16 technological innovations. It has won the favor of customers and its market share has exceeded 40%, become the absolute champion of large-tonnage compaction equipment.

The upgrading of technological innovations, while promoting the market share of the products, also enables the enterprises to advance towards deeper levels of research and development, and provide strong strategic support for the sustainable development of the company.