Although online appointments and door-to-door maintenance have not yet constituted an impact on the traditional format, they have already attracted the attention of car companies. Recently, Beijing Wanca Network Technology Co., Ltd., the founder and CEO of "Car Girl" Wu Weiqiang revealed that there are already many car companies interested in home maintenance, and "Car Girl" will also cooperate with car companies to deal with the loss of 4S stores. The customer started the on-site maintenance service and attracted the customer to return to the 4S shop for repair. Applicable to the construction of real estate, parks, bridges and tunnels, construction of harbors and airports, construction of railways and highways, construction of power and communication engineering, construction of dams and water conservancy projects, energy production, and storage Construction and construction, construction of agricultural production, reserve engineering, construction of municipal infrastructure, greening projects, etc. Oil Drilling Rig,Oil Deep Well Drilling Rig,Mobile Oil Well Drilling Rig Machine,Crawler Oil Well Drilling Rig SHANDONG YAHE CONSTRUCTION MACHINERY CO., LTD , https://www.pilingdriver.com
According to data from the China Association of Automobile Manufacturers, the number of new car sales in China reached 234,919,000 in 2014, and the number of car ownership is increasing. The post-market services of Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and Chengdu have been restructured. Ecological stage. At the "3·15" party this year, the maintenance and repair of 4S stores was exposed, and the domestic policy was gradually breaking the original vehicle-based vehicle service system.
According to a survey conducted by the Beijing Business Daily, as a light-starting and heavy-service industry, door-to-door maintenance is done through mobile phones and websites, saving time for the owner. For the service venue, as long as there are two parking spaces, it can be implemented. On-site maintenance, service threshold is lower. At present, the most worrying part of the door-to-door maintenance service is the difficulty of accessories, personnel control and vehicle detection.
In this regard, Wu Weiqiang told the Beijing Business Daily that compared with the traditional 4S shop, the price of the accessories, service price, service time and service quality of the door-to-door maintenance are transparent. Due to the basic maintenance, the personnel have undergone professional training, and the accessories and services are completely within the controllable range. "As for vehicle testing, it is still not perfect, and regular inspections can be done, but the detection of professional equipment such as four-wheel alignment is blank." Wu Weiqiang said.
It is worth noting that at present, the loss rate of private car owners in the 4S shop has reached more than 60%, and offline repair shops and roadside stores are difficult to guarantee the quality and quality of the accessories. Therefore, although the on-site maintenance of the car has filled the gap in the maintenance of 4S stores, the development has also encountered bottlenecks.
Yan Jinghui, deputy general manager of Beijing Asian Games Village Auto Trading Market, believes that as a new type of car service, door-to-door maintenance has fundamentally changed the traditional service relationship centered on “shopsâ€, but because of the low barriers to entry, it exists in the early stage of entrepreneurship. Questioning and bottlenecks are inevitable, and after the customer experience home maintenance service, the true formation of trust and habit is the key to development.
It is reported that at the just-concluded Shanghai Auto Show, many car owners have indicated that they want to test the water gate maintenance service. Hou Yan, general manager of BYD Auto Sales Co., Ltd. believes that the traditional 4S shop and home maintenance can be a "cooperation and win-win situation." “I think all innovations are good. Cars are durable consumer goods and require a series of after-sales services. Before this, the car companies did not do well enough. Now there are some innovative forms to supplement, and the benefit will be consumers. If there is Opportunity, we are very willing to cooperate with these startups to try on-site maintenance services." Hou Yan said.
In fact, compared with the “Guerrilla Army†mode of home maintenance, the traditional 4S shop is more reliable for users in terms of spare parts quality and technician level. However, due to the huge customer cost and cost limitation, the customer-in-shop service is the most suitable operation mode. Wu Weiqiang revealed that “Car Girl†is discussing cooperation with car companies to provide on-site maintenance services for the lost customers of the brand 4S stores, and to send the owners back to the 4S shop by means of testing to achieve mutual benefit. "It is the goal of the same kind of enterprise to cultivate the user's habits and scenes. On-site maintenance is just the entry point. It is the key to first serve the existing customers." Wu Weiqiang said.