Allison Customer Experience Center and test driveway open in Hungary

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The Allison Customer Experience Center and test driveway were newly completed, and existing customers, potential customers and delegates from the municipality of St. Gotthard, local well-known companies and key component suppliers gathered to conduct a test drive. On June 5, 2012, the management of Allison Transmission Company escorted the distinguished guests to the 6-hectare site and attended the opening of the Allison Experience Center and the test driveway.

Manlio Alvaro, Marketing Manager, Allison Transmission Europe, Middle East and Africa, Lawrence Love, Executive Director, International Marketing, Allison Transmissions, Gábor Huszár, Mayor of St. Gotthard, Hungary, Peter, Manager, Allison Transmission Hungarian Plant Van Cuijk, and Allison Transmission International Project Manager ended the opening ceremony with traditional ribbon cutting.

Manlio Alvaro, Marketing Manager, Allison Transmission Europe, Middle East and Africa, LawrenceLove, Executive Director of International Marketing, Allison Transmissions, Gábor Huszár, Mayor of Szentgothat, Hungary, Petervan Cuijk, Allison Transmission Hungarian Plant Manager, and Ai. The Rayson Transmission International Project Manager ended the opening ceremony with traditional ribbon-cutting.

The Swedish company Rennes Scholes operates a fleet of 1,400 vehicles. Its Joel Andersson manager is familiar with Allison products. He said: “I always knew that the Allison transmission was of good quality. After visiting Allison’s new factory and customer experience center in St. Gotthard, I understood why the product quality was good. The experience left a deep impression on me.” Joel Andersson’s experience proved that visiting the product site on the ground has important implications for influencing purchasing decisions.

Lawrence Love, Executive Director of International Marketing, Allison Transmissions, Addresses Delegates

Lawrence Love, Executive Director of International Marketing, Allison Transmissions, Addresses Delegates

“The customer experience center and test driveway in the transmission manufacturing plant in Europe will provide our customers with a great opportunity to get acquainted with Allison employees and learn about our company, products and technology. At the same time, we can also personally experience Airy’s Advantages of Johnson's fully automatic gearbox,” said Lawrence Love, executive director of international marketing at Allison Transmissions. “Santa Gotthard is a centralized base where we can fully demonstrate and test drive road and off-highway vehicles. Customers in all parts of the world who sit in the cab can make real judgments on the advantages of Allison automatic transmission under different road conditions."

Parking and off-highway vehicles parked on Allison's display and test driveways.

Parking and off-highway vehicles parked on Allison's display and test driveways.

  

Guests were invited to personally test drive and feel the characteristics of Allison's fully automatic gearbox.

Guests were invited to personally test drive and feel the characteristics of Allison's fully automatic gearbox.

Allison’s US headquarters also has a demonstration and test drive center. Thousands of customers have already tested various models including construction dump trucks, concrete mixer trucks, distribution vehicles, heavy-duty trucks, fire engines and passenger cars. .

“Allison Transmission is an international company and its investment has also driven the development of local industry.” Gábor Huszár, Mayor of St. Gotthard, said, “We will do our best to provide the best service and we are very much looking forward to it. Welcome all guests."

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