"In the first half of this year, sales of hybrid models accounted for 30%." Recently, Lexus China Executive Deputy General Manager Jiang Jizhe also told reporters that this data will be steadily improved in the future. Granule Filling Packaging Line Granule Filling Packaging Line,Granule Filling And Packaging Line,Granules Packing Machine Line,Granule Packaging Machine Line Jiangsu Hanmo Tecchnology Ltd,.Co , https://www.jshanmotecho.com
The popularity of hybrid vehicles has become the best weapon for Japanese brands to “counter-attack†the Chinese market. In 2015, New Corolla and Ralink, the domestic hybrid models equipped with domestic key components, will be launched soon. According to Toyota China's expectations, with the increase in the level of localization, the price of hybrid vehicles will be more competitive, providing advantages for its popularity in the Chinese market.
“With the increase in fuel consumption limit standards, the proportion of hybrid and new energy vehicles in the enterprise will definitely increase significantly,†an auto industry analyst told reporters, while the Japanese brands with deep technical reserves on hybrid vehicles, the market The opportunity is more obvious.
Toyota wants to use the hybrid to warm up the Chinese market This year, sales of Japanese brands represented by Toyota have recovered in the Chinese market. According to the statistics of the China Association of Automobile Manufacturers, in June this year, the market share of Japanese car brands reached 19.03%, an obvious growth rate.
Yan Jinghui, deputy general manager of Beijing Beichen Asian Games Village Automobile Market, said: “The 2013 financial report released by the six major Japanese brands, the estimated 2014 sales target and the sales volume in China in the first few months of this year can be seen that the Japanese car is in the Chinese market. It does show signs of recovery.†But he also said that due to the market volatility in September 2012, the sales volume of Japanese cars in China is very low, so this growth can only be called recovery growth, not a full recovery.
While accelerating the layout of the vehicle market, the introduction of hybrid vehicles represented by Toyota to the Chinese market not only injects new concepts into its brand, but also increases its domestic production, and hybrid vehicles will become its new sales. growth point.
Globally, in the first half of this year, Toyota sold more than 5.09 million units, surpassing Volkswagen's 4.97 million and GM's 4.92 million units, ranking first in the world for three consecutive years. However, in the Chinese market, Toyota's cumulative sales in the first half of the year was only 466,000, far behind Volkswagen and GM. The analysis believes that, to a certain extent, the weakness in the Chinese market has left a big worry for Toyota's annual global sales champion.
Volkswagen is still in a leading position in China. At the technical level, its “TSI DSG†strategy, which has been vigorously promoted since 2008, has become the key. Toyota believes that the hybrid domestic production has become its "killer" against the public.
The data shows that Toyota's hybrid sales have exceeded 6.5 million units worldwide, and the reliability of the technology has been recognized. However, in China, the powertrain is still composed of imported parts, limited to cost and subsidy factors, and has not been large-scale. use.
Joint venture accelerates introduction of hybrid models In 2013, Toyota became the first car company in the world to exceed 10 million new car sales, but in China, the world's largest auto market, Toyota's share is less than 5%. In line with China's energy consumption standards that will be upgraded by 2020, Toyota hopes to make a comeback in the Chinese market with the help of weaker hybrid vehicles in Europe and the United States.
Toyota plans to launch two hybrid cars, Corolla, in 2015, which will be the first hybrids to lower prices and achieve local production in China. The relevant person in charge of Toyota said, "The hybrid model is currently the most effective energy-saving model, and it is also the next competitive hotspot for many companies."
In fact, Volkswagen, as the main force in domestic car sales, will not be indifferent to Toyota and Honda in the hybrid car market. Volkswagen Group has said that plug-in hybrid models are more suitable for the Chinese market. In light of the news from foreign media, Volkswagen will start the domestic process of hybrid vehicles from 2016. These include the Golf Plug-in hybrid version, the Passat plug-in hybrid version, and Audi's A3e-tron and A6Le-tron models. It is reported that all three models will be equipped with a 1.4T engine-specific gearbox hybrid system, and equipped with lithium-ion battery packs of different capacities.
In terms of plug-in hybrid power, GM, which is in the leading position in the Chinese auto market, has also been laid out. Two years ago, GM began developing batteries for pure electric vehicles at its development base in Shanghai. "(Plug-in hybrid car) has the advantages of a pure electric vehicle with zero carbon dioxide emissions and a hybrid vehicle that uses gasoline to extend the life of the hybrid." At this year's Beijing Auto Show, CEO of Volkswagen Group Wende So introduce the advantages of plug-in hybrids.
According to the analysis, in the increasingly clear market environment, the momentum of the joint venture to accelerate the introduction of hybrid, plug-in hybrid and pure electric vehicles into the Chinese market has become very clear; and this move can share the Chinese auto market. The policy of “dividends†released on the other hand, on the other hand, can boost the brand through new energy technologies and drive sales growth of existing models.