"Why is the price of sewing machines going up, and the price of sewing machines not going up, but rather the price cuts?" This is the chairman of Jiangsu Wangong Technology Group Zhou Ping on the China Sewing Machinery Components Committee. Squeezing the wind of low-price competition.

“Now the sewing machine is the cheapest to sell for six hundred dollars, and a bicycle and even a piece of clothing can be sold in thousands. On the process, the complexity of sewing machinery is no less than a bicycle. "Song Genyong, director of the China Sewing Machinery Association's Parts and Components Committee, expressed his deep concern over the current industry's low price to snatch the market.

Behind this phenomenon is the fact that companies have long been engaged in vicious competition in the price war in pursuit of short-term profits.

Guaizhuang industry: high-low-margin orders <br> <br> If the end of the sewing machine industry recently "zero down payment era" seen as "ice-breaking" move, then the whole business owners recently because of shortages in person It can be regarded as the arrival of the “melting ice” stage to the part-manufacturer’s supervision team. This sudden appearance of the complete machine company on parts and components companies can be said to be paying for past mistakes, but also looking for a breakthrough for their current development dilemma.

However, as the “needed” party in the supply-demand structure, the parts and components companies have not obtained enough practical driving power to generate production enthusiasm.

"The number of orders for parts and components companies has reached an unprecedented level, but profits have set a new low." He Yong, executive vice chairman of the China Sewing Machinery Association, said without fear.

The whole machine company lays down the body, and the parts companies turn to be the masters. The transformation of the roles between the two reflects a profound change in the development of the industry. The appearance of the "high order, low profit" bizarre has added even more confusion to the development of the entire industry.

Song Genyong's words broke the "stranger": "The parts of the ordinary sewing machine are all low-grade products, and the lack of industrial and commercial tax supervision, let some companies have a hole in the market, low-cost competition is very difficult to avoid. Unreasonable prices lead to irrational parts prices, and naturally we have no incentive to produce. Now few companies are willing to expand their production capacity."

Price war "harm": the product quite a mixed bag of results <br> <br> price competition is the product quality is bound to be some impact. “In the past, the quality of the product failed to be destroyed on the spot, but now the dealers will say that the quality is not good, but there are still many people waiting for it. This makes me very worried. If everyone is like this, the industry is in danger. Not far away.” Chen Xiaobo, general manager of Tongyu Sewing Machine Co., Ltd. told reporters.

He Yong has also mentioned in the analysis of the development situation of the industry: “The quality of products has been on a downward trend, and many companies have already suffered bad results.”

For the sewing equipment industry that is in the key stage of transformation and upgrading, the quality priority strategy has always been valued and advocated by industry leaders. Tian Minyu, chairman of the China Sewing Association, put forward in the key work instructions for the development of the industry: “Efforts to improve product quality and establish standards are the first steps in the development of the company.”

Low prices inevitably threaten quality. Xiaoming Zhu, chairman of Gem Sewing Machine Co., Ltd., made a metaphor for this danger in the industry: “God wants to let people die, it must first make people crazy. Our industry is currently in a state of madness. The products are mixed, and after the customer gets the goods, it can still continue to place new orders. This is an unknown number."

The lowering of the quality threshold, in turn, will result in an impact on prices, and prices will continue to push toward the bottom line in the competition.