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Zhengzhou Nissan chairman Zhu Fushou said recently that this year the first model on the market is expected to SUCCE Fengeng micro-car market to upgrade and re-proof multi-purpose van (CDV) vehicles in China's automobile market value.
This new type of multi-purpose van combines the dual advantages of cars and vans and is very popular in Europe, America and other countries. The annual sales volume is about 1 million. Previously, domestic manufacturers had introduced multi-function van models, but they were not bought by the market and ended in failure.
According to Zhu Fushou's analysis, the reason for the above-mentioned failure of the introduction of the model was mainly due to the early introduction of the model and the inaccurate positioning of the manufacturers and the high selling price. It is unlikely that the Chinese auto market in 2005 will be accepted. He said that SJ would increase the cost-effectiveness, conduct differentiated competition, and reaffirm the value of the multi-functional van in the Chinese market.
According to survey agency data, China’s potential annual demand for multi-function vans is about 500,000 vehicles. The mini vehicle market will reach 1.8 million vehicles this year and is expected to reach 2 million next year. As an alternative to microbus upgrades, the market for multi-functional vans has great potential. Zhu Fushou stated that Shuaik can meet the needs of micro-customer upgrades. If 10% of micro-market customers upgrade to multi-function vans, their market size will not be overlooked. At present, Zhengzhou Nissan’s goal is to sell 30,000 vehicles a year.
It is understood that SUCCE price range is 74,800 ~ 84,800 yuan, higher than the micro-off 30,000 to 50,000 yuan pricing, but easily more than 10 million lower than the MPV pricing, its greatest feature is the integrated micro-off, car , Commercial vehicle three kinds of model director.
The reporter learned that in 2010, Zhengzhou Nissan will also launch the NV200, a multi-functional van car model of the Nissan brand. The car will be put into operation at the second plant of Zhengzhou Nissan that will be completed in October next year. The dual-brand layout of Zhengzhou Nissan in the multi-functional van market will either lead the recovery of this market.