On the second day of the strong launch of the Shenzhou car business on January 28, Lu Zhengyao, chairman of China Car Rental, said in an interview that the company will launch a P2P car rental business in March this year. At that time, the car rental in China will form a business situation in which B2C rental cars, P2P car rentals and special cars complement each other, and the development strategy of car rental in China as a “going entrance†will be effectively promoted.
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According to Lu Zhengyao, China Car Rental has always paid close attention to the development of P2P car rental and conducted a lot of research. After Zhengzhou Yao rented a car last year, Lu Zhengyao was interviewed by the media. When asked about how to treat the current P2P car rental model, he said that China Car Rental pays close attention to all new car rental models in the market, as long as the market proves that these models are vital, Shenzhou Car rentals will take the opportunity to enter with their own brand, capital, technology and talent.
Lu Zhengyao said, "Innovation is the company's gene for car rental in China. For the new model, we have a dedicated team to study, and we will study very deeply. The car rental in China must be fully invested in the most appropriate time. According to him, the P2P car rental business in China has already completed the system construction, and will be officially launched in March. “If you don’t do it, you will not do it. If you want to do it, you will win.†Why did it start now, Lu Xiao said, “ Let the bullets fly for a while, let everyone push the market first, and cultivate the customer experience, it is not a bad thing for us!"
P2P car rental mode Due to the early development of the market, there are many small startups involved in the market, and there are problems such as poor customer experience due to various reasons. Lu Zhengyao said that the P2P model alone can not form a business model, it is more difficult to make money, but in the system of car rental in China, relying on the brand, technology, network and fleet management experience of China car rental, can be used as a business supplement. He also said that the development of P2P car rental and the launch of the Shenzhou special car are all important business development strategies for car rental in China to create a travel entrance. Once entered, it will be strong and best.
Lu Zhengyao’s "strong attack" is not a false statement. Just after the two-year money-burning war in the special car market, the market was fully cultivated. On January 28th, Shenzhou Car Rental announced that it will launch the “Shenzhou Special Car†service in 60 cities across the country, and it will be launched nationwide for one year. "Free First Class" large-scale experience event. Shenzhou Car Rental officially entered the Internet special car market.