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Usually after September, pesticide sales begin to enter the off-season. At this time in previous years, Zhejiang Xinnong Chemical Co., Ltd. generally arranged maintenance, but this year's situation is completely different. A rice-fly infestation that appears to be sudden (not without warning) has opened up the market for nitrosamine products produced by Xinnong Company at an unprecedented rate. The market awareness of 'New Nong Po' (40% chlorpyrifos emulsion) has suddenly risen. Become the darling of the market.
This pest is an absolute natural disaster. However, for the “New Nong Bao,†it is a rare business opportunity.
Xinyang's leading product, chlorpyrifos, is currently one of the major substitutes for highly toxic pesticides in China. In 2003, serious pests of rice planthoppers occurred in some areas of Jiangsu. During the prevention and control process, some agricultural technicians reported that the control effect of imidacloprid was unsatisfactory and may have produced drug resistance. The new farmer company that received this information realized the seriousness of the problem and immediately began to develop it. 'New Nongbao' was soon launched. Afterwards, they did a lot of field trials in Jiangsu and proved to be effective.
In the wall, there was a flower wall outside. In 2004, 'New Nongbao' opened a certain situation in Jiangsu. With the joy of the initial victory, they have focused their attention on a larger market. In Jiangsu, Zhejiang, Shanghai and Hunan, the sales staff of Xinnong took the product and introduced the 'New Nongbao' to the plant protection department and the agricultural production line. Prevention and control of rice planthoppers prominent effect. It is not easy to change the concept that people have formed for a long time. Not only farmers, but also the staff of the plant protection department, who will not easily accept a new product. However, after a large amount of work in front of the market, the 'Nong Nong Bao' has made necessary preparations for the future of the rice planthopper warfare.
Until September this year, Nanjing Agricultural University announced that it has been tested and confirmed that brown planthopper has indeed produced resistance to imidacloprid, and that in most parts of the sampling area, it has exhibited 'high resistance' and 'very high resistance' from southern China to northern China. Before that, there was no authority to pay attention to the resistance of imidacloprid.
From the end of August to the beginning of September, the mighty brown planthoppers engulfed many provinces including Zhejiang, Shanghai, Jiangsu, Jiangxi and Hunan. The fact that imidacloprid is ineffective is a clear fact. Where can we find alternative drugs? The plant protection department is nowhere to eat. At this time, 'New Nong Po' entered their sight. During this period, Xinnong’s marketing staff has been promoting the “New Nongbao†product. With the reliable performance and outstanding control effect of the product, the actual function of “New Nongbao†in the prevention and control of rice planthopper has finally been plant protection and Farmers accept.
'New Nong Po' has a reputation in the market. In many places, the product is listed by the Plant Protection Department as one of the major types of pesticides recommended to farmers. By the end of September, all stocks of the company had been cleared out, and the customers who came to buy were still in a continuous stream. The brown planthoppers were still breeding at an alarming rate. The Xinnong Company overcame numerous difficulties and produced production day and night. In just 9 days, Xinnong produced 40% of the new Nongbao emulsifiable concentrate at an astonishing rate of more than 300 tons, and timely rescued more than 400 million mu of rice in the provinces of Jiangsu, Zhejiang, Anhui and Guizhou. In this disaster-resilient operation, many manufacturers took the opportunity to increase prices, and the Xinnong Company not only guaranteed the product quality, but also provided the market with preferential prices, and at the same time promptly instructed the farmers to ensure the control effect.
Xinnong Company has been cooperating with Zhejiang University of Technology in 1995 to engage in chlorpyrifos projects. So far, it has been 10 years. It has achieved remarkable results in the improvement of chlorpyrifos production technology and product quality improvement. The company's research topic 'catalytic hydrogenation multi-functional industrial development' and 'research on the industrialization development of aqueous formulations of chlorpyrifos and triazophos to replace EC' have been listed by the Ministry of Science and Technology as '15' key research projects. Won the 2004 Zhejiang Province Science and Technology Progress Award. At the end of 2004, the company's chlorpyrifos project was listed by the National Development and Reform Commission as the first high-toxicity pesticide replacement and conversion of national debt projects. As the technology continues to mature, the company’s production scale has also been continuously expanded and it has now reached 5,000 tons/year.
Opportunity is only for those who have prepared --- Zhejiang Xinnong Chemical Co., Ltd. "New Nong Po" to open up the market record
This year's autumn harvest season, in Zhejiang, the most talked about is rice planthoppers.