The competition in the luxury car market next year will look better. Recently, BMW released a series of "package" plans to continue the localization process, including the construction of new factories, the introduction of new models, domestic production of engines, and the export of joint venture products. In view of the bullish outlook on the market next year, BMW stated on the official Weibo that "Next year will be the year of the BMW."

In the domestic luxury car market, Audi is the undisputed "boss", followed by BMW and Mercedes-Benz, but from the current situation, Mercedes-Benz growth has slowed down, in the future can catch up with Audi's car prices in the domestic market BMW is none other than.

The data shows that in the first three quarters of 2011, BMW Group's sales in the Chinese mainland market exceeded the full year of 2010. As of the end of October, the total sales of the BMW and MINI brands reached 195,868, an increase of 44.5% year-on-year. The BMW 7 Series, X Family and other leading models have all achieved significant growth. The BMW 5 Series and 3 Series have experienced rapid growth, with year-on-year increases of 87.9% and 33% respectively.

"This year BMW Group has sold more than 200,000 vehicles in China. It is a foregone conclusion for the next year. We are still very optimistic about the next year," said Kang Siyuan, president and chief executive officer of BMW Brilliance Automotive Co., Ltd.

In order to narrow the gap with the first Audi next year, BMW announced a series of plans at the “BMW Night” before the opening of the Guangzhou Auto Show. Shi Dengke, president and chief executive officer of BMW Group Greater China, said that BMW will continue to advance the process of localization, understand consumer demands and launch new models suitable for the market.

As the highlight of next year, the Brilliance West Tie Xixin plant will be put into production in the first quarter of next year, and will start production of the compact luxury sport utility vehicle BMW X1. According to Kang Siyuan, apart from the X1, the next-generation BMW 3 Series, which has received much attention, will be put into production before the end of next year. The commissioning of the Tiexi plant will be completed in phases. The production capacity of the first phase of the Tiexi plant will be 100,000 units in 2012 and will continue to be built later, bringing the total production capacity of BMW Brilliance to 300,000.

The second latest decision released by BMW on the same day was the engine made in China. “BMW Brilliance will establish an engine plant under the overall framework of the new plant construction and introduce the new BMW TwinPower Turbo in-line 4-cylinder gasoline supercharged engine in Shenyang.” said Kang Siyuan.

The engine plant is also BMW's fourth engine plant outside Germany, Austria, and the United Kingdom. "Even in the United States, BMW's engine is imported." Kang Siyuan took this to show BMW's emphasis on China.

"As an important part of BMW Brilliance's strategic development, BMW will strengthen its R&D activities in China," said Sissi Yuan. The improvement in R&D capabilities has long been included in the joint venture's plan. The new Tiexi plant will include a large-scale automotive testing center.

Surprisingly, BMW announced that for the consideration of sustainable development, the first domestic long wheelbase version 5 series will be officially exported at the end of this year. This will be the first Chinese-made luxury car to be exported. This is interpreted by the outside world as BMW or taking the opportunity to enter the government procurement list.

Kang Siyuan believes that China is the world’s largest auto market and will not increase by more than 50% every year. However, for BMW, the high degree of flexibility will allow it to seize more opportunities and maintain long-term and stable development.

However, Audi’s localization advantage is its leading largest capital. Zhang Xiaojun, executive deputy general manager of FAW-Volkswagen’s Audi sales division, said that if Audi maintains a 20% growth in the next two years, it can complete the previously established three-year sales of 1 million. The planning of the vehicle.

"From the BMW's series of plans, BMW's intention to strive for greater market share is very clear. Next year, the competition in the luxury car market will undoubtedly become more intense." Analysts inside the industry said.