Zhang Haifeng at work

For the liberation of the power to live a life of liberation

Zhang Haifeng is a very persistent person, and he believes that a goal will be determined to move forward. It is understood that he has developed a strong interest in vehicles since he was a child. “When I saw someone driving a truck when I was a child, I became interested in trucks. Why can a small person control such a big machine?” The desire to explore as a child was the biggest motivation for Zhang Haifeng in his youth.

In 1998, Zhang Xuefeng joined the company. With the help of the master and colleagues, he quickly integrated into it. Under the influence of the corporate brand “national brand, high-end power”, Zhang Haifeng had a new goal. Zhang Haifeng said: "The liberation power is the goal of my deep heart. I want to be the 'guardian' of the national brand liberation power all my life." In 2005, enterprises urgently needed to expand their business in overseas marketing positions, and Zhang Haifeng, who dared to fight, accepted the transfer. Since he was promoted to marketing manager, he has started hard work abroad. Hubei, Beijing, Qinghai, Gansu, Ningxia and Liaoning have left their footprints all over the country. Although Zhang Haifeng is not a technical expert, he has always insisted on learning relevant knowledge in his 21-year work. It is this insistence that Zhang Haifeng is familiar with the market dynamics and demand of services and the information of the main engine of liberation.

Core service to serve the whole heart

In 2015, Zhang Haifeng was transferred to the Liaoning branch. It is understood that Liaoning Province, as one of the four production bases of Heli Forklift, has a very good market. However, Zhang Haifeng, who has just been transferred, found that “our own product has a very low market share in Liaoning Province”, which makes him very puzzled. Therefore, Zhang Haifeng returned to the dealers, major customers and Panjin Heli Factory in a month. The customers expressed their satisfaction with the quality of Jiefang Power's products, but due to work docking and insufficient supply, the problems were serious. Affected market sales. After understanding the situation, Zhang Haifeng was very reluctant. "Our products do not lose foreign goods, national brands can not be buried like this, let alone rely on our dealers and customers to chill."

In the next three months, Zhang Haifeng took the service station personnel from all over Liaoning to visit the dealers and large customers who had cooperated with them, showing their sincerity and strength. According to Zhang Haifeng's colleague: "In three months, Zhang Haifeng went out at eight o'clock every day and came back at ten o'clock. After finishing the information he had learned from the customer, it was already in the middle of the night. At that time, we called him 'Zhang Sanlang' in our company."

The third from the right side of the Jinwei product promotion meeting is Zhang Haifeng.

When asked about the outstanding performance, Zhang Haifeng said that he is his own job, which is a matter of within. After many inquiries, I finally learned from his colleagues: "Anshan has a dealer. Because the communication was not in place, the sales volume per month was very general. After Zhang Haifeng came, the first time he proposed the intention of deepening cooperation, he directly called us. Hang up." In order to improve the impression of Anshan dealers on the liberation of power, Zhang Haifeng continued to "spot" for two weeks in the park at the entrance of the Anshan dealership. Every day, he visited the local service station personnel and finally moved the dealer. Then Zhang Xuefeng actively The dealer analyzes the needs of local steel and other materials transportation users, and recommends the liberation power products to the dealers with professional knowledge, assists the dealers in carrying out promotional activities, and actively arranges service personnel to track feedback after the products are sold. When Zhang Haifeng was mentioned, the dealer immediately gave a thumbs up. At present, he has become the dealer with the highest annual sales share in Liaoning Province.

Under Zhang Haifeng's series of strategies, in the past four years, the sales volume of Heli Forklifts equipped with Liberation Power in Liaoning market has increased by nearly 10 times compared with the same period of last year, and the market share has exceeded 40%. It ranks among the top in the national branch of Jiefang Power!

A "core" for the user to promote the upgrade

As one of the three provinces in Northeast China, Liaoning Province is China's most famous heavy industry base. The developed heavy industry has driven the sales of Liberation Power in Liaoning. However, Zhang Haifeng found that although Liaoning has a high level of possession, there is no provincial service center. Users often need to go to a service center 50 kilometers away.

Liaoning Shenyang Service Center

Under the suggestion of Zhang Haifeng, the Liberation Power Headquarters immediately sent people to communicate with Zhang Haifeng, and sent people to assist Zhang Haifeng to sort out the product holding areas in Liaoning and analyze the market situation. Finally, through the semi-annual site selection, in 2017, Zhang Haifeng cooperated with the company to establish a service center in Shenyang, which enabled users in Liaoning Province to save time in maintenance.

Full of enthusiasm and strive to win the battle

With many years of experience in overseas marketing services, Zhang Haifeng has won the recognition and trust of many customers, and the reputation of Liberation Power has been resounded throughout the country. Zhang Haifeng’s regional distributors especially like to recommend to users, and users will be the first. Time to consider buying liberation power products.

At present, the internal rate of Qingqi is one of the three major battles of the liberation power in 2019, and naturally became the focus of Zhang Haifeng's work in 2019. In the face of a new round of challenges, Zhang Haifeng is hard tonight. According to dealers, main sales models, user group characteristics, and market demand, Zhang Haifeng has developed a closed-loop solution for visiting dealers, analyzing user characteristics, and maintaining user collection research, sales, and service.

After half a year of hard work and hard work, Zhang Haifeng has successfully changed the idea of ​​many competing dealers, successfully won a 50-volume batch order, and at the same time, the distributors' share has mostly exceeded 50%. Up to now, the share of Qingqi Aowei has reached 64%, not only fulfilling the task indicators issued by the company, but also ranking among the top companies in the country.

In 21 years, from the initial staff to the manager of Liaoning Marketing Company, Zhang Haifeng and Liberation Power grew together. Zhang Haifeng said frankly: "I will contribute all my life to this 'core'." It is precisely that there are countless Zhang Haifeng's efforts to “only one core in one life”, which makes the road of national brand liberation to “world first-class” more broad.

Graphite Sheet

Graphite Sheet,Carbon Graphite Sheet,Thermal Graphite Sheet,Pyrolytic Graphite Sheet

Henan Carbon Road New Material Technology Co., Ltd , https://www.carbonmoldedgraphite.com