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LED lighting and lighting stores: rent reduction and then "competitive pressure" market needs
In addition to rent reduction, in fact, the store can also do more for the settled merchants. The worse the market economy is, the more stores and merchants need to warm up. For the store, the most intimate service, the most vigorous promotion, the most timely help can warm the merchants; for the merchants, the most cost-effective products, the most competitive operating mode can win the terminal. Although the pressure on the peripheral stores has recently issued a rent adjustment notice to reduce the operating pressure of the merchants in the old towns, some merchants said that in the current economic situation, rent reduction is one of the most direct means, but Not necessarily the most effective means. To this end, the settled merchants hope that the store can increase the turnover rate of the products through more effective ways. In fact, for the ancient town stores, the rise of the current peripheral stores also put more or less pressure on them. This year, these stores are also actively moving to attract merchants. For example, at the end of April, nearly 300 people from the Zhongshan Lighting and Lighting Industry Association and the Jiangmen Lighting Industry Association visited the Meizhou Jinxiu International Home Expo Center. During the period, a number of companies in Zhongshan and Jiangmen initially signed an agreement to enter into an intent of nearly 20,000 square meters. For another example, the Macao Development Chuangsi Center Regional Cooperation Study Group and Qatar Delegation visited Jiangmen Guangbohui, which also brought more business opportunities to the merchants. To this end, in addition to rent reduction, the mainstream stores in Guzhen must do more, whether it is holding large-scale promotional procurement activities, or hosting industry summit forums, or actively linking with terminal stores, or seeking online e-commerce development, It is a choice. In fact, the mainstream stores in the ancient town are also actively working in these directions. Rent reduction is not the only choice for the store to take the Star Alliance as an example. During this year's Spring Light Fair, the Star Alliance Group held a large-scale, high-standard spring procurement festival, and spent 10 million yuan to hold a lottery to buy a lantern. Activities, also invited Tang Baoru, Ye Zhenduo and other popular stars to help out. The Starlight Summer Purchasing Festival will also be held on June 5-15. Currently, there are 2,000 participating brands. At the same time, Star Alliance is also at the forefront of supporting facilities. In early April, the Starlight State Banquet Hotel, which can accommodate 3,000 people at the same time, officially opened. It is reported that the total area of ​​Starlight State Banquet Hotel is 11,000 square meters, covering Chinese and Western cuisines and other countries and regions. The Shengsheng Lighting Plaza, which is also the mainstream store, is also unwilling to lag behind. During the Spring Light Expo, the merchants launched the Happy Buying Trio, Shengsheng New Products, and you will be greeted by the first wave of merchants in the spring of 2015. In addition to the Star Alliance, Huayi Plaza and Lihe Plaza, which are still under construction, also attach great importance to the service and support of the store. This year, at the China Lighting Lighting Industry Channel Summit Forum hosted by Huayi International Lighting Plaza, Huayi Group’s president Jin Jinbiao revealed that Huayi Plaza will invest heavily in building and building an online trading platform to achieve online flagship stores and offline The price of the physical store is unified, the service is synchronized, and the channel provider or merchant can experience the online and purchase online. In addition, Guzhen Huayi Plaza also actively implements the strategy of going global. Starting from May 6th, Huayi Plaza China has traveled to Chongqing, Chengdu, Shenyang, Dalian and other places to Chongqing Oriental Lighting Plaza and Chongqing Lanmart. Chengdu Jinfu Lighting City, Dalian Friendship Lighting Wholesale Market and other places for inspection and exchange, during which time also signed a strategic cooperation framework agreement with a number of stores. In doing so, happiness is more for the store, high-quality merchants can increase the influence and popularity of the store; for merchants, the store can also promote the brand to seize more in the market competition by virtue of industry competitiveness and influence. Business opportunities to stabilize the business confidence of merchants. Industry insiders admit that the store side should increase publicity efforts and spare no effort to generate revenue for the settled merchants. In the case of a sluggish market environment, store operators should effectively promote their business as a starting point, launch personalized and creative promotional activities, increase publicity and promotion, and provide better services for settled merchants. In ancient towns, many stores such as Star Alliance, Times, World Trade, Yusheng, Yinquan, and Oriental all attach great importance to service and propaganda. In this respect, the ancient town store can be described as a prophetic. In addition, the store should also clarify its own positioning, clearly target the target consumer groups in the merchants, and then find ways to introduce these customers into the ancient town, introduce the store, and bring it to the merchant's store. As a market side, quality service makes it easier for merchants to successfully trade, which is far more impressed by merchants than rent reduction. In addition, the shuffling is accelerating, and the store also needs to continuously strengthen its core competitiveness, so that it can bring more happiness and security to the settled merchants. Although the store carries the expectations of many merchants, the security of the merchants comes from the store, and more from itself. It is undeniable that it is easier to open a store in the ancient town, but it is almost impossible to maintain long-term growth by relying on only a few specialty stores. Therefore, as a merchant, it is still necessary to return to the product itself, return to sales, and give the store side more understanding. Industry view The market needs to rationally return to China Lighting Lighting Sharing Alliance President Chongqing Lighting Association President Wang Shunbo Ancient town store rent reduction is a normal phenomenon, is the natural choice for the market to return to rationality. I believe that in the case of limited product profits, merchants can only pay a certain percentage of profits to pay rent. When the cash flow in the market decreases, the store rent will also be generally lowered, which is a real performance of marketization. With the era of profiteering, the market gradually returned to rationality and returned to reality, and the lighting industry has also entered the era of falling out. As a production-oriented market, Guzhen Lighting Market is more like a window of the factory. Therefore, manufacturers should return to the essence, pay attention to products, and strive to achieve the ultimate product quality and service with the spirit of artisans. This is the fundamental way for all lamp people. Lower rents and competitive pressures Guangzhou Yuezhi Lighting General Manager Zhang Woren Recently, the physical lighting city of Zhongshan Guzhen is renting everywhere. This shows: First, the business is not good; second, the lighting stores are saturated and the competition is huge; Third, the sales model is over, waiting for customers to wait for the death; fourth, the lack of marketing model innovation, Internet thinking and the lack of e-commerce investment companies have been struggling.