As we all know, with the aggravation of atmospheric pollution and firm determination in government governance, in early July this year, the State Council decided that since September 1st to the end of 2017, it would obtain permission to sell (including import) purely electric and qualified plugs in China. Electric (including incremental) hybrid and fuel cell three new energy vehicles are exempt from vehicle purchase tax. Moreover, the cities and regions that applied for the pilot of new energy vehicle promotion at the beginning of the year will also gradually introduce detailed subsidies. Great trends in moving new energy vehicles from "Wang Xietang" to the homes of ordinary people.

The policy favors independent brands to capture the domestic new energy market

According to data from the China Automobile Association, in the first half of the year, China produced 20692 million new energy vehicles and sold 204.77 million vehicles, which was an increase of 2.3 times and 2.2 times respectively from the same period of last year. Production and sales volume had exceeded the number of the previous year. Of which, the production and sales of pure electric vehicles completed 12.185 million vehicles and 11,777 vehicles respectively, and the production and sales of plug-in hybrid vehicles completed 8,507 vehicles and 8,700 vehicles respectively.

In the face of favorable policy and market demand, the independent brands represented by GAC, BYD, BAIC, and JAC have all accelerated their development in the area of ​​new energy vehicles. Such as Beijing Automobile E150EV, BYD Qin and Roewe E50. Industry analysts believe that China's electric vehicle sector is almost "dominated" by its own-brand models. From this point of view, in the blue ocean of new energy vehicle development, from the policy point of view, it is still giving its own brand the maximum benefit. According to Wang Shang, chief of public relations at BYD, the policy is more effective for the development of the company. BYD has mastered the core technology chain of electric vehicle production in the field of new energy vehicles, and at the same time has mastered the vehicle development and manufacturing capabilities for fuel vehicles and new energy vehicles. Moreover, we have research and development capabilities in automotive electronics, charging equipment, and energy storage equipment. This allows us to integrate innovations based on the entire industry chain. In the first year of the promotion of the development of new energy vehicles, BYD will seize market opportunities and strive to win a good reputation.

New sales highlights accelerate the layout of foreign markets

Recently, BYD announced that it will invest in Brazil to build the largest iron battery plant in South America. Prior to this, BYD had announced that it would establish a new energy bus plant in Brazil and build a South American R&D center. At this point, BYD's total investment in Brazil will reach 400 million U.S. dollars, which is the largest investment in new energy vehicles for Chinese car companies overseas.

In promoting new energy vehicles, Wang Kechang told reporters that BYD has always adhered to the layout of the entire market and adhered to the dual-drive strategy. At the same time, it has fully deployed domestic and foreign markets to achieve global electrification, launched global taxi solutions for different markets at home and abroad, and developed electric taxis E3, E5, and E6 that are suitable for local versions. New energy vehicles such as BYD K9 pure electric buses and E6 pure electric taxis have been market-oriented in major cities such as Shenzhen, Changsha, Xi’an, Shaoguan, Hong Kong and Taiwan, as well as in some European and American countries such as the United Kingdom, the Netherlands, Colombia, and the United States. And achieved good results. At the beginning of 2013, BYD's pure electric buses obtained the EU vehicle certification. In the same year, the company established a bus factory in the United States, and received approvals and orders from many countries in Europe, America, and Southeast Asia, such as Germany, the United Kingdom, the Netherlands, and Canada. K9 electric buses are already operating in many cities. Trial operation. In May of this year, BYD's 12-meter pure electric bus K9 successfully completed the structural integrity test at the Altoona Bus Research and Test Center in Pennsylvania, USA, becoming the world’s first pure electric bus that passed the test and has a long cruising range. Can drive 24 hours continuously. BYD is accelerating the pace of going abroad and exporting to foreign markets is undoubtedly a new bright spot for sales of new energy vehicles.

Singing energy saving calls for new energy road

With the increasing intensification of factors such as environmental pollution, energy crisis and uncertain global strategic security, the development of new energy vehicles has certain urgency and necessity. Adapting to the trend of the development of human society, the production of new energy vehicles is not only the positioning of new energy vehicles, but also the dream of the Chinese auto industry to realize the “curve passing”.

President BYD Wang Chuanfu once said at a technical exchange meeting that the world today is facing energy shortages and dioxins.

Carbon emissions, air pollution, the three major problems in the world. The crisis and depletion of non-renewable energy such as oil and coal will eventually be inevitable. So where is the energy needed for the future world? As a company that adheres to the new energy strategic route, BYD has formulated a new energy strategy for the development of three major industries of electric vehicles, solar power stations, and energy storage power stations to realize its “green dream”.

According to Wang Kechang, BYD's promotion of electric vehicles actually encourages everyone to reduce the use of fossil fuels and use more clean energy to ease energy shortages, reduce pollution, and protect the environment. The solar power station can be inexhaustible, the inexhaustible source of solar energy is continuously converted into electricity, and stored in the energy storage power station, so as to achieve cleaner production of clean energy, whether it is the source or the product, BYD has done it Green pollution throughout the entire process.

However, the self-owned brands have long been subject to the "clamping" of joint venture brands, and whether new energy vehicles can reverse their previous disadvantages under the favorable conditions of policies and realize the "backlash" of their own brands. I believe that in time, independent brands will be able to break through successfully and win a big cake in the auto industry. Naturally, to reverse this passive situation, the future strategic road for new energy vehicles remains a long way to go.