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Governing the agricultural capital market chaos to combat consumer subjects is the focus
[ China Agricultural Machinery Industry News ] In recent years, the Internet of Things technology has been listed as a strategic emerging industry by the state, and will be widely used in various industries such as agriculture. Agricultural production materials are related to agricultural production increase, farmers' income increase and even directly affect food security. However, the agricultural capital market is highly chaotic, and the fundamental reason is the driving of interests. Can the emergence of the Internet of Things eliminate this phenomenon?
Governing the agricultural capital market chaos to combat consumer subjects is the focus
On August 2, 2012, the Agricultural Resources Bureau of the All-China Federation of Supply and Marketing Cooperatives signed a framework agreement with the Wuxi Municipal People's Government to jointly promote the “Industrialization Strategic Development Cooperation Framework for Agricultural Resources Internet of Thingsâ€, attempting to use the framework of “channel + Internet technologyâ€. Solve such contradictions. Nowadays, the "pilot" has been running for nearly five years. Can the agricultural resources market with the wings of the Internet of Things be able to end all kinds of chaos? The "China Economic Weekly" reporter recently made a special investigation on this.
The root cause of the chaos in the agricultural capital market is profit-driven
As a special commodity, agricultural production materials have been franchised by the state for a long period of time, and gradually liberalized with the deepening of reform and opening up. In order to prevent major agricultural production accidents and major agricultural product quality and safety incidents caused by counterfeit or illegal use of agricultural products, China has established a market order regulation system that is regulated by the “multi-head†supervision of agriculture, industry and commerce, quality inspection, safety supervision, and price departments. However, there is still a distance from the effective management of the agricultural capital market.
A senior person in the agricultural industry told China Economic Weekly that agricultural production materials are mainly chemical fertilizers and pesticides. Long-term fake goods are rampant and abused, and abuses are repeated. Producers, sellers and users all have problems. And interaction, vicious circle. The root cause of chaos is "profit-driven."
According to the source, from the perspective of producers, many fertilizer companies and even large-scale enterprises are doping to make fake and counterfeit. Organic fertilizers are also “improved†with added chemical ingredients. The pesticides are uncertified, certified and even fabricated. The name of the factory, the site or the name of the “refurbishment†drug are also common; from the perspective of the seller, false propaganda, malicious guidance, and even long-term distribution of inefficient fertilizers and highly toxic pesticides, “correctly guiding farmers to use agricultural materials†cannot be discussed at all; From the user's point of view, in China, where the small-scale peasant economy is the mainstay, a large number of young people leave the land, so that the actual peasants do not understand the commodity characteristics of pesticides and fertilizers, let alone the systematic agricultural technology, and the mentality of “buying only bargains†often The “bad money drives out good money†in the agricultural capital market, “fast effect, low cost†has in turn become the behavioral orientation of unscrupulous manufacturers.
The person also told China Economic Weekly that the phenomenon of “credit†in the agricultural capital market is very common. Many farmers and even farmers in the whole village and township have to pay for their own money because they believe that this “post-paid†method can prevent it. Counterfeit and shoddy may bring losses to themselves; dealers succumb to this obviously deformed competitive environment, "home sales" has become a means of promotion of agricultural materials management, a large number of arrears, refusal to pay for "selling years of agricultural resources It’s not uncommon to leave a bunch of bad debts. "In this situation, how do you expect agricultural resources to go up to the countryside?"
Trying to leverage the network technology to clean up the portal
Wuxi Agricultural Production Materials Co., Ltd. is a “public-run†agricultural capital circulation enterprise with chain management as its main method. It has been the main channel for the supply of agricultural materials in Wuxi for many years. The company cooperates with the Chinese Academy of Sciences to undertake the task of “agricultural resources Internet of Things technology application platformâ€, with the goal of achieving safety certification, data sharing, quality traceability, logistics and distribution, and use guidance for agricultural production materials.
Ling Jinyi, the chairman of the company, told China Economic Weekly that since the project started, it has invested More than 60 million yuan including R&D funds of relevant departments such as the Chinese Academy of Sciences, and has built application systems such as quality traceability, intelligent logistics, and knowledge services. The requirements of the Internet of Things technology, transformation and upgrading of warehousing logistics, sales network and information technology facilities, construction of data center infrastructure and supporting facilities, initially formed a technical support platform for agricultural production materials with independent intellectual property rights, business system platform and "sales have records, whereabouts The quality traceability mechanism can be tracked, information can be queried, and responsibility can be traced. It has been successfully transformed in Jiangsu and Jilin. In 2017, key technologies and equipment will be upgraded to build a public service platform for agricultural materials security. At that time, all information such as agricultural production, distribution and distribution, sales and use will be at a glance, and counterfeit and shoddy products will be invisible.
Ling Jinyi also introduced that the effects of the project industry have already appeared. The agricultural material quality traceability system has been applied in large enterprises such as China Seed Group, Jiangsu Su Nong Group, Anhui Huilong Group, Zhongnong Lihua Group, and 50 production lines using Internet of Things technology transformation. Tianjin, Chongqing, Sichuan, Zhejiang, Jilin, Beijing and other places are also or will soon launch the construction of “agricultural resources Internet of Thingsâ€.
“Agricultural resources Internet of Things not only broke through the geographical barriers of agricultural capital circulation, but also changed the service quality of traditional agricultural technology. The “fool machine†model that is gradually being realized will make this service faster. Take pest control as an example. We have established 20 kinds of large-scale crops, more than 150 kinds of agricultural products, pests and diseases sample bank, knowledge base and feature database, and built a system of image recognition and remote diagnosis technology. Farmers only need to learn simple mobile phone photos, on mobile phones or computers. On the top of the finger, the expert 'please' to the side, the supply of agricultural resources of the authentic channel will also be in place." Ling Jinyi said.
Agricultural materials association expects the country to promote
Five years of practice saw the initial results, Wuxi began to set up agricultural resources Internet of Things Technology Co., Ltd., and hope to accelerate the implementation of the project by the operation of professional companies. Xue Fuying, Director of Asset Management Department of Wuxi Supply and Marketing Cooperatives, told China Economic Weekly that in the next few years, Wuxi Agricultural Resources Internet of Things will further enhance the operation level of the Internet of Things and provide low-cost, high-reliability and universalization for service areas. Comprehensive technical solutions for agricultural logistics, anti-counterfeiting and follow-up services. Wuxi will also build a “Agricultural Assets Internet of Things Industrial Park†to build a national agricultural resource Internet of Things application demonstration and industrialization base on a larger scale.
However, what China Economic Weekly heard in the survey is not all exciting news. Many of the fundamental problems in the agricultural capital market are hard to be completely solved only by the “technical experiments†in some areas.
According to Ling Jinyi, the agricultural resources Internet of Things needs to have institutional involvement at the national level. For example, the current agricultural production materials have no mandatory requirements and legal standards for product traceability. After entering the circulation field, the quality control is very complicated and vulnerable. The application of Internet of Things technology is still “demonstration†in some regions, nationwide. Information interoperability and data sharing are not really realized.
Xue Fuying’s view is that the IoT investment is huge, and the meager profit of agricultural resources determines the unsustainable operation of individual institutions. It is recommended that the state introduce laws and regulations, complete the whole industry chain traceability system of agricultural materials quality, and establish a national agricultural data center and higher level. The industrialization company; the agriculture, science and technology, finance and other departments provide corresponding policies, funds and technical support for this.
Relevant experts told China Economic Weekly that policies, funds and technology are far from enough, and returning to monopoly is also "unfettered." Therefore, solving "who is the main body of agricultural consumption in the Internet era" may be more important for regulating the market, and if the production mode of the small-scale peasant economy does not change rapidly, the structural optimization and quality improvement of the agricultural population will still be a very slow process. .