In November of this year, Dongfeng Nissan achieved sales of 105,585 vehicles, among which the Qichen brand hit another record high with 12,352 units. In 2013, the cumulative sales volume exceeded the sales volume of the previous year and the highest level in the same period in history; Dongfeng Nissan’s various models performed well, and the new generation of Tianqi Renewing the 2013 single-month sales performance, Sylphy scored more than 30,000 units to enter the “30,000 clubs” and ranks among the top three in China’s passenger vehicle market.

105,585 vehicles, refresh the company's single-month sales record

In November 2013, Dongfeng Nissan also established a new milestone.

In September, Dongfeng Nissan achieved the best monthly sales of 92,699 units in the ten years since its establishment. Two months later, Dongfeng Nissan ranked the “best in history” performance in six figures: 105,585 vehicles. This is also the first time that Dongfeng Nissan has reached a monthly sales volume of 100,000 units.

It is worth mentioning that on November 19, Dongfeng Nissan had surpassed the annual sales of 773,000 units in 2012. As of November, the cumulative sales volume of Dongfeng Nissan in 2013 had reached 820,592 units, and the annual sales target of 900,000 units was less than 80,000 vehicles.

“It is no surprise that we have completed the task ahead of schedule, but our vision will not only focus on 900,000, and Dongfeng Nissan will set a new record in December,” said Yang Lan, deputy head of the Dongfeng Nissan Market Sales Headquarters.

12,352 units, Kai Chen consolidated its own brand NO.1

Following sales volume surpassed that of Baojun and the top-selling joint-venture brand in October, Qichen sold 10,000 for two consecutive months and reached a record high of 12,352 in November.

According to Ye Lei, the full-time deputy head of the Dongfeng Nissan Market Sales Headquarters and the director of Qichen’s business division, based on the achievement of 100,000 units by Kaichen in 2013, it will challenge the 50% growth target in 2014.

In order to achieve this goal as soon as possible, a business plan named UP2014 has been quietly launched by the Dongfeng Nissan Start Chen business team. In 2014, Kai Chen will further fill the gaps in the existing 147 franchise stores and nearly 1,500 secondary outlets to improve the combat effectiveness of the channel. In addition, Kai Chen will also launch a young, dynamic and suitable product for young people's needs next year, helping to achieve 50% sales growth.