Baidu recently announced the signing of a cooperation agreement with automaker BMW, which will jointly develop in-depth cooperation in the development and operation of technical products for on-board information system search services. This is Baidu’s “box calculation” for the first time entering the automotive market after landing computers, mobile phones and televisions. .

According to reports, the cooperation between Baidu and BMW, trying to expand Internet services to on-board platforms is to allow more vehicle owners to use the on-board information system to enjoy the convenience of the Internet and search engines anytime, anywhere. According to statistics, the number of private cars in China will exceed 80 million in 2011 and the population will reach 400 million. With the development of positioning navigation and car multimedia, the car will also become a new platform for network applications.

In the future, by turning a knob on the car's driver's cab, you can enjoy the Internet real-time search service on the car's screen. Maps, navigation, email, information, and audio and video entertainment are all gone... This scenario needs to become a reality and requires multiple areas to be common. Cooperation.

Zhang Dongchen, assistant to the president of Baidu, said that in Baidu’s view, search is not limited to PCs or mobile phones. “We hope that regardless of the terminal used, people can use Baidu’s 'box' to easily find the information they want. ”

It is reported that Baidu has already received similar cooperation invitations from other more car manufacturers and is currently in the process of contact. It is estimated that it will take a long time before more brands of cars will have “search” functions.

The cooperation with BMW on landing on-board information systems to achieve "car search" is another important strategic move for Baidu's "box computing" to step out of the traditional Internet space and enter the emerging Internet terminal equipment market following "television search." In recent years, Baidu has been committed to expanding its search services to various emerging network terminals including computers, mobile phones, and televisions through continuous technological innovation.

Not long ago, Baidu has just announced that it has reached a strategic cooperation with Hua Digital Media to provide high-quality, convenient, and accurate TV search services for tens of millions of home users in more than 100 cities across China. As early as 2008, Baidu has already begun to explore with TV manufacturers to jointly launch Internet TVs with search, community and other Internet service functions, and has successively reached cooperation with a number of TV manufacturers such as Haier and Samsung.

According to industry analysts, from the perspective of the concept of Baidu box computing technology, in the future, we will not only be able to access the Internet through computers, mobile phones, televisions, and automobiles, including refrigerators, washing machines, bus stops, etc. Various items can also become terminals for people to search the Internet.