On January 8, the “2015 China Auto Dealer Marketing Summit” was held in Beijing. Many experts pointed out that with the continuous extension of the Internet in the automotive industry, the automotive industry will face changes in 2015. Vertical sales channels such as vertical websites and mobile terminals are forming a diversified pattern of automobile marketing.
Internetization is gradually becoming a trend. Xiao Zhengsan, secretary-general of the China Automobile Dealers Association, pointed out: "As the world's largest auto market, the booming Chinese market has brought new opportunities to the global auto industry, and it has also faced other markets that have never met. The challenge that has been. As the backbone of marketing and service, the role of dealers will become more prominent and more critical."
The Internet has become the main channel for manufacturers to reach consumers. The proportion of marketing budgets invested by auto companies on the Internet has increased year by year, and online marketing and promotion methods have become more diversified. The "2014 China Auto Dealer Internet Marketing Trends White Paper" shows that dealers' investment in the Internet is increasing, and the intensive trend of dealers placing vertical websites is obvious. In 2015, more dealers will launch mobile phones.
Participants at the conference generally believe that car dealers who undertake sales and service functions in the automobile industry chain are facing enormous challenges. In terms of new car sales, some of the original dealers can be involved in some areas of entrepreneurial companies to steal the opportunity; in the use of used car sales, the Internet used car auction, trading platform rises, is recognized by the capital market; new car Internet finance also Market share in financial services in rushing to dealers. In addition, the rear-end service sector of car-raising products has emerged in an endless stream, which has intensified competition in the industry.
More diversified marketing methods In 2014, the domestic automotive industry's Internet marketing has seen new breakthroughs. According to the public data of the car home, on the day of “Double 11”, the total number of orders confirmed by the car e-commerce was 37,117, and the total order amount was 6.054 billion yuan. Among them, the easy-to-car "Double 11" full-site lead orders 532,331, the transaction amount of 1.873 billion yuan. Tmall's data is from October 15th to November 11th, consumers order 50,700 vehicles.
The car home CE0 Qin Zhi believes that the Internet trend of the automotive industry is unstoppable, but the Internet is ultimately a service tool. In the new environment, dealers are faced with how to embrace the Internet, adhere to the user-centered, use Internet tools to transform the current business, and enhance user experience and value. In terms of business operations, it is an important direction for future dealers to develop their strengths and avoid the shortcomings.
The automotive industry's marketing tools are becoming increasingly diversified, which also indicates that car dealers' new service products and comprehensive service capabilities are even more important. On January 8, 2015, the car home released a new car marketing product "i car dealer" intelligent marketing system. It is understood that "i car dealer" is a new product that can enhance the comprehensive service capability of car dealers. It is an integrated system platform for car owners to provide intelligent marketing and customer relationship management solutions to car manufacturers and dealers. “i car dealers” fully presents the panoramic image of car buyers through the whole process of online and offline customer contact points and “big data” technology, helping car manufacturers and dealers to achieve high-precision conversion and customer relationship management of Internet submersibles.
Tianjin finalizes new energy vehicle promotion target||China Securities News||李香才||01月01日05:51 The Tianjin Municipal Government recently issued the "Tianjin New Energy Vehicle Promotion Application Implementation Plan (2013-2015)". The plan proposes to focus on the promotion and application of new energy vehicles in six areas, including buses, postal express buses, taxis, sanitation vehicles, official vehicles, enterprises and private vehicles, reaching 12,000 vehicles in 2015.
The plan proposes to establish and improve the charging and replacing facilities planning system and policy support system, establish a diversified infrastructure construction and operation system, and accelerate the improvement of the new energy vehicle charging network covering the whole city supplemented by self-use charging facilities and public fast charging facilities. Basically realize the convenience and network of urban charging. Adhere to the principle of government guidance, market-oriented operation, and enterprise operation, and promote new modes such as vehicle rental and battery rental. Improve the technical level and industrial scale, through the promotion and application, effectively promote the development of the new energy automobile industry in our city, realize the breakthrough of zero-vehicle production of new energy vehicles in our city, and the battery industry has reached the international leading level. Promote the adjustment of energy consumption structure in the urban transportation sector, the city will save more than 80,000 tons of fuel per year, and further reduce vehicle emissions.
The plan proposes to accelerate the development of new energy vehicles. In terms of passenger cars, the promotion of new energy bus projects will be put into operation as soon as possible, providing support for the promotion and application of pure electric buses. In terms of passenger vehicles, we will increase support and service, accelerate the declaration of new energy vehicle production qualifications and product announcements, and realize the promotion and application. In terms of special-purpose vehicles, we will further expand the production capacity of micro-pure electric trucks, promote the cooperation and product development of new energy-specific vehicle manufacturers and key component companies such as motors, electronic control systems, and batteries, and promote the declaration of vehicle production qualifications of key enterprises. Accelerate the development of new energy special vehicles such as sanitation and logistics.
The Shanghai Municipal Commission of Commerce and the China (Shanghai) Pilot Free Trade Zone Management Committee jointly issued the Notice on the Pilot Project of Parallel Imported Cars in the China (Shanghai) Pilot Free Trade Zone on January 7th, marking the Shanghai Free Trade Zone. The parallel import vehicle pilot was officially launched. Insiders pointed out that the liberalization of parallel imported cars will help break the monopoly of multinational manufacturers, and the price of imported cars will be affected. The launch of the pilot is expected to bring benefits to companies such as Takahashi (quotation, consultation) and SINOMACH (quotation, consultation).
The automobile anti-monopoly further deepened the requirements of the Shanghai Municipal Commission of Commerce in the notice. The pilot enterprises should fulfill the obligations of product recall, quality assurance, after-sales service, automobile three-package, and average fuel consumption accounting according to law, and do not allow the import of used cars and illegally modified vehicles. It is also responsible for eliminating quality defects using the original manufacturer's approved program. The Shanghai Free Trade Zone will establish a free trade zone import auto trading center on the basis of the Waigaoqiao auto trading market. China Merchants Securities (quotation, consultation) believes that this will help to explore and improve the standardized parallel import vehicle operation management system including overseas procurement, new car sales, spare parts supply, maintenance, three guarantees and recalls, and service support.
On November 6, 2014, the “Several Opinions on Strengthening Imports” issued by the State Council clearly pointed out that we should further optimize the management of import links and step up the pilot of parallel import of automobiles in the Shanghai Free Trade Zone. According to the plan, the parallel import vehicle pilot will be based on the advancement of the free trade zone, and based on the advancement situation, after gaining certain experience, the trading scope will be expanded in a timely manner. Industry insiders pointed out that Tianjin, Guangdong and Fujian Free Trade Zones have been approved, which means that the successful experience of parallel imported car pilots is expected to be promoted in other free trade zones.
Insiders pointed out that the launch of the parallel import vehicle pilot indicates the deepening of the country's anti-monopoly on automobiles. The parallel import liberalization will weaken the monopoly position of multinational manufacturers and general distributors, and the price of imported cars is expected to decline, which is conducive to the expansion of the entire imported car market.
Short-term benefits to related companies After the State Council issued the "Several Opinions on Strengthening Imports", on November 14, 2014, Waigaoqiao announced that it intends to increase the capital of Shanghai Waigao Auto Trading Market Co., Ltd., mainly for The free trade zone will carry out parallel import vehicle pilots, that is, at the same time that China's single brand authorized automobile import business model, the multi-channel import business model of brand vehicles will be carried out in the free trade pilot zone. Waigaoqiao said that it will actively explore the innovation of China's brand automobile import management system and deepen the service chain of the auto industry in the free trade zone.
Haitong Securities (quotation, consultation) believes that the Shanghai Free Trade Zone parallel import car pilot is open, is expected to prompt Waigaoqiao to effectively cut into the automotive service market, will enable dealers and consumers to enjoy more convenient, efficient, high-quality service. In addition, the liberalization and improvement of the parallel imported automobile market will help reduce the current high import price and promote the increase in trading volume.
Everbright Securities (quotation, consultation) believes that the expansion of the parallel import market will inevitably impact the conventional import channels, which will mainly reflect the price of imported cars, which will instead compress the most primitive economic power that the parallel import market depends on. Low price. Under the premise of not having an impact on the imported car price system, SINOMACS is pushing the parallel import business in the short-term.

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